MPA Committees and Task Forces

One of the valuable benefits of MPA membership is the opportunity to participate on one or more of the organization’s committees/task forces. These forums give members the opportunity to drive industry thought leadership on a number of important topics.

Ad Marketing Committee
MPA Liaison: Linda Thomas Brooks
Contact: Linda Thomas Brooks
[email protected] | 212-872-3710
Works to significantly improve the advertising demand for magazine media resulting in year-over-year market share gains.

Consumer Marketing Task Force
MPA Liaison: Linda Thomas Brooks
[email protected]| 212-872-3710
Examines industry issues and initiatives associated with all areas of consumer marketing: retail sales, subscription sources, internet, digital newsstand, mobile marketing and more.

Digital Committee
MPA Liaison: Linda Thomas Brooks
[email protected]| 212-872-3710
Focuses on standards and measures that support the value of digital magazine media, and makes it as easy and seamless as possible for advertisers to appropriately evaluate and buy across all platforms.

Government Affairs Committee
MPA Liaison: Brigitte Gwyn
[email protected] | 202-296-7277
Reviews and assesses political decisions that have far-reaching consequences for the magazine media industry at large, plays an important advisory role on behalf of MPA, and acts as the face of the industry before members of Congress, the Administration and in the States.

Legal Affairs Committee
MPA Liaison: Rita Cohen
[email protected] | 202-296-2890
Provides a forum for publishers’ legal teams to learn, review, discuss, strategize and respond to the multitude of legal
issues facing the industry and individual publishers alike.

Postal Committee
MPA Liaison: Rita Cohen
[email protected] | 202-296-1307
Marshalls publishers’ distribution executives to discuss postal issues; learn about upcoming changes in postal operations, rates and service; and develop appropriate responses to such changes. Assists in developing MPA positions vis-à-vis Congress, the Administration, the U.S. Postal Service and the Postal Regulatory Commission.
Public Relations Task Force
MPA Liaison: Susan Fraysse Russ
[email protected] | 212-872-3732    
When warranted by news and trigger events, particularly issues driven by the industry transition. Task force members are recruited based upon relevant issues and news cycles.

Research Committee

MPA Liaisons: Jeri Dack, Sandy Jimenez
[email protected] | 212-872-3765
[email protected] | 212-872-3795
Convene research and insights influencers from MPA member companies to evaluate new research techniques, methodologies and products from the suppliers as well as best research practices from members and providers.

Tax Committee
MPA Liaison: Rita Cohen
[email protected] | 202-296-2890
Convenes publishers’ tax executives to learn and share information on current tax issues they—or the industry—face
to formulate appropriate responses. As called upon, serves
as advisor to other MPA members on tax-related questions, providing input to MPA positions on federal and state
legislative tax matters.

Alternate Delivery Task Force
MPA Liaison: Rita Cohen
[email protected] | 202-296-1307
Explores the availability, feasibility and cost of distribution alternatives to the U.S. Postal Service as a subgroup of the
postal committee. Introduces task force members to potential alternative delivery suppliers and facilitates one-on-one discussions as desired.