Consumer Marketing

Magazine media publishers use a variety of methods to market to and service current and potential magazine subscribers, including trial offers and automatic renewals. MPA is active on both the federal and state level in seeking to ensure that legislative proposals impacting magazine media audience development strategies are appropriately balanced and workable for both consumers and sellers of goods and services. MPA supports clear disclosure to potential subscribers of material terms of magazine offers while opposing overly restrictive or unnecessary requirements that interfere with publishers’ creative flexibility without enhancing consumer understanding.