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When Content Meets Data

The most effective content stems from creative thinking and data-driven insights. Women’s Health’s Liz Plosser speaks on the power of combining research and analytics with editorial instinct to engage audiences on a deeper level. 

Liz Plosser, Editor in Chief,Women's Health

How The Economist Sparked a Global Conversation
In its 175th year, The Economist launched “Open Future”, a multiplatform initiative that ignited a global dialogue on the role of markets, technology and freedom in the 21st century. Hear how the campaign successfully engaged new audiences, converted readers to subscribers and generated sponsorship revenue.  

Mark Cripps, Chief Marketing Officer, The Economist

It's All about the Audience
With more than 17 million millennial moms in the U.S.—and a million more added every year—the parenting space has drastically evolved from previous generations. Liz Vaccariello reveals how Parents magazine’s extraordinary understanding of their readers has sparked a cultural conversation around millennial parenting and gives marketers the opportunity to better target this growing demographic.

Liz Vaccariello, Editor in Chief, Parents and Group Editorial Director, Meredith Corp. 

In High Demand: Growing Your Events Business
Noelle Skodzinski shares how Cannabis Business Times became one of the largest trade show providers in the cannabis marketplace and how events have opened the door for increased brand awareness and revenue opportunities across other titles.

Noelle Skodzinski, Editorial Director, Cannabis Group/GIE Media

Customer Acquisition: Make New Friends, but Keep the Old
In a case study presented by AdvantageCS & Crain Communications, hear how Crain successfully converted readers to subscribers by optimizing consumer touchpoints, all while retaining its existing fan base. 

Jen Mosley, Group Director, Audience Development, Crain

By Women, For Women: The Story of WHERE WOMEN CREATE
As the 2018 Magazine Launch of the Year, WHERE WOMEN CREATE is part of a suite of magazines that allows women to tell their own stories in their own words about their own lives. Hear how the brand successfully expanded into four quarterly publications to shed further light on the passions and creative processes of its readers.

Jo Packham, Creator and Editor in Chief, WWC Magazines
Samir Husni, Ph.D., Founder and Director, Magazine Innovation Center, University of Mississippi

The American Podcast Consumer – Who are they?
Podcasting has become an increasingly popular news and entertainment outlet which makes it something that should be on every publishers’ radar. In this session MRI-Simmons will help you understand the full picture of the American podcast listener. Learn not only what types of podcasts they listen to and how/where, but also get a deeper dive into who these people really are – their values, attitudes, behaviors, media habits, etc., revealing how the different genres of print and podcast fanship overlap.

Karen Ramspacher, SVP, Innovation & Insights, MRI-Simmons