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Data Points: Harnessing Analytics and Measurement

Today's publishers need to harness the best data to grow their businesses while understanding the new privacy and security measures. Join MPA for a half-day of expert insights and interactive sessions.

Topics include:
Data Integration, first-party vs. third-party data, maximizing your audience, using data to predict behavior, better decision-making, changes to data security and privacy, and more!


Hear from:
  • Chief Data Officers
  • Chief Digital Officers
  • Chief Marketing Officers
  • Chief Research Officers
  • Security and Privacy Experts
 
Learn:
  • Current trends
  • Proven success stories
  • Best practices
  • New legal requirements
  • and more!
 

Logistics

Schedule | December 3, 2018
Continental Breakfast and Check-in...........8:30am-9:00am
General Sessions..........................................9:00am-1:15pm
Lunch.............................................................1:15pm-2:00pm

Venue
Grant Thornton Conference Center
757 Third Avenue, 9th Floor
New York, NY 10017

Please contact Marisa Levy at mlevy@magazine.org or 212-872-3786 if you have questions or need assistance with registration.

Agenda

Check back frequently for updates!

Turning on the Data Spigot
Linda Thomas Brooks, President and CEO, MPA

Every company has data. Using that resource wisely is what separates the data empowered from the data captive. Linda Thomas Brooks lays the foundation for a symposium that will cover the hottest topics on the subject today.

Converting Data to the "So What"
Alysia Borsa, Chief Marketing and Data Officer, Meredith Corporation
, sits on a mountain of consumer data. But data only becomes powerful when you tap into the 'so what'. Hear how interpreting persistent and dynamic data helps Meredith better understand their customers' intent, which drives advertising, product development, content creation and consumer revenue.

How Data Fuels Content
Stephanie Fried, EVP, Research, Analytics and Audience Development, Condé Nast
Understanding how, where and why consumers interact with content informs the decisions of Conde Nast’s editorial teams, enabling them to connect with readers in a profound way. Hear how they use data to create experiences that deepen audience engagement.

Conquering Campaign Measurement
Anthony Ferrara, Director of Analytics, Acxiom
Understanding the performance of your campaigns allows you to provide more effective customer experiences for both marketers and consumers. Using Acxiom’s case studies to share specific examples, you will learn the best practices for making decisions such as open gardens vs. walled gardens, which free measurement works, and when independent third-party experts can make a difference.

Members, Patrons and Data Consolidation
Dan Heffernan, Vice President & Chief Product Manager,
 AdvantageCS talks with Steve Strickman, Founder and President, SES & Company, about how membership organizations use data to treat members as patrons, creating deeper and more meaningful relationships.

Fusing Data to Make Better Decisions

Chris Jansen, Head of U.S. News and Publishing, Global Partnerships, Google 
shares the principles of using audience analytics to help publishers optimize their businesses for revenue and sustainability. These principles are applicable no matter which analytics and data visualization tools you use, and can empower publishers to identify their most valuable audiences and determine how best to use digital inventory.

What It Means to Be Data-Driven

Tactics are only as good as the strategy they support. Karthic Bala, Chief Data Officer, Condé Nast, will share with Linda Thomas Brooks, President and CEO, MPA, the big picture view of a strong, holistic data strategy, and how that approach will evolve for the industry.

Chartbeat
John Saroff, CEO, Chartbeat

Simply the Best
Paula Backer, Consumer Marketing, The Taunton Press
Scott Mulqueen, Vice President, Programmatic and Data Operations, Trusted Media Brands, Inc.
Jason Sylva, General Manager, Direct Consumer Revenue, New York Magazine
Moderated by Richy Glassberg, Co-Founder/CEO, Safeguard GDPR
So many ideas, but where to start? A panel of expert practitioners share real-world examples of their own data initiatives that have worked – and those that haven’t. Hear what programs have been the most effective and which new methods of data mining have yielded the best results.

High Times for the Cannabis Consumer
Michael Panebianco, Vice President, MRI 
will unveil results from a recent syndicated segmentation, studying both attitudes and market behaviors of today’s cannabis consumer. By profiling these niche consumers through MRI’s rich database, we can view media usage, psychographics, leisure activities and virtually every category of product consumption. 

Data Privacy Emerging Trends
Ariana Davis, Cyber Risk Privacy Manage, Grant Thornton
GDPR, CCPA, DPAs – privacy’s changing environment can quickly become word soup if you don’t stay up on the current trends. Even worse, it can land you in hot water if you are not in compliance. Get up to speed on the basics with Cyber Risk Privacy Manager Ariana Davis. 

What Do You Really Need to Know About the Changes to Data Security and Privacy?

Travis Hall, Telecommunications Policy Specialist, NTIA
Monika Jedrzejowska, Chief Privacy Officer, Hearst
Peter Lerner, Vice President, Associate General Counsel, ADVANCE Legal
Marc Roth, Partner, Davis Wright Tremaine LLP
Moderated by Barry LaSala, Principal, Subject Matter
Now that you know the privacy basics, what does it mean for you and your business? A panel of data and security experts working in the magazine media arena go over the most common questions and pitfalls, bring the most pressing issues to your attention, and discuss expectations for how privacy laws and regulations may evolve.

 


Karthic Bala
Chief Data Officer
Condé Nast  

Alysia Borsa
Chief Marketing and Data Officer
Meredith Corporation

Paula Backer
Consumer Marketing
The Taunton Press

Linda Thomas Brooks
President and CEO
MPA- The Association of Magazine Media

Ariana Davis
Cyber Risk Privacy Manager
Grant Thornton

Anthony Ferrara
Director of Analytics
Acxiom

Stephanie Fried
EVP, Research, Analytics and Audience Development
Condé Nast

Richy Glassberg
Co-Founder/CEO
Safeguard GDPR

Travis Hall
Telecommunications Policy Specialist
NTIA

Dan Heffernan
Vice President & Chief Product Manager
AdvantageCS

Chris Jansen
Head of U.S. News and Publishing, Global Partnerships
Google

Monika Jedrzejowska
Chief Privacy Officer
Hearst

Barry LaSala
Principal
Subject Matter

Peter Lerner
Vice President, Associate General Counsel
ADVANCE Legal

Scott Mulqueen
Vice President, Programmatic and Data Operations
Trusted Media Brands, Inc.

Michael Panebianco
Vice President
MRI

Marc Roth
Partner
Davis Wright Tremaine LLP

Steve Strickman
Founder and President
SES & Company

John Saroff
CEO
Chartbeat

Jason Sylva
General Manager, Consumer Revenue and Audience Development
New York Media

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For sponsorship opportunities, click here or contact Alison Heisler at aheisler@magazine.org.