Invisibly, created by Jim McKelvey, cofounder of Square, exists to support quality content in a new economy based on consumer attention. Invisibly leverages innovative, FinTech-style thinking to redesign the digital ad ecosystem and solve the major problems that marketers, content partners and consumers face today. By shifting the economics and streamlining infrastructure, the system drives revenue for content partners, delivers better value for marketers, and ultimately improves the overall experience for consumers. Visit