Launched as a joint venture under GfK in 2019, MRI-Simmons
combines the assets and expertise of two of the leading consumer insights providers in the US. Together, they will offer agency, media, and advertiser clients the best in research and technology with the highest quality data, the strongest strategic partnerships, the most innovative digital platforms, and intuitive, easy-to-use visual reporting.
MRI’s Survey of the American Consumer® – which has maintained MRC accreditation for over 20 years – is used in the majority of US media and marketing plans and has long been the industry standard for magazine audience ratings. Simmons measures American consumer psychographics, preferences, attitudes, and media behaviors by closely overlaying survey and passively measured data using advanced measurement sciences. Visit mri.gfk.com