We are pleased to announce the Kelly Awards honoring the creative spirit of excellence and innovation in the art of advertising in magazine media. Named after former MPA President Stephen E. Kelly, the Kelly Awards are given to agency creative teams, advertising clients and magazine media publishers whose campaigns demonstrate both creative excellence and effectiveness in meeting campaign objectives.

Winners were announced at the American Magazine Media Conference in New York City on February 5, 2019.

THE 2019 RESULTS

Best Print Magazine Creative

Campaign Title: Audi A8 Launch – Tempted by Tech
Magazine(s): Departures
Agency: PHD
Advertiser: Audi of America

WINNER
Campaign Title: Give A Flake
Magazine(s): Freeskier, Ski Magazine, Snow, Mountain Magazine, Outside Magazine, Powder, Transworld, Big Life, Aspen Sojourner
Agency: Karsh Hagan
Advertiser: Aspen Snowmass

Campaign Title: Target October Cover Takeover with Zipper Reveal Unit
Magazine(s): Food Network Magazine
Advertiser: Target

Best Magazine Media Creative/Campaign

Campaign Title: BH&G Stylemaker 2018
Magazine(s): Better Homes & Gardens
Advertiser: Tito's Handmade Vodka, Maybelline NY, Garnet Hill, Basmati Royal Rice

Campaign Title: Family Greatly
Magazine(s): Family Circle
Agency: Starcom, Leo Burnett, VML
Advertiser: Kraft

WINNER
Campaign Title: Pawsitive Moments
Magazine(s): People, Southern Living, Real Simple, TIME, LIFE
Agency: Meredith Corporation, Mindshare/Group M, EDGE Marketing,
Advertiser: Purina

 

Best Custom Magazine Media Program

Campaign Title: The SAKS It List
Magazine(s): Harper's BAZAAR
Advertiser: Saks Fifth Avenue & American Express

WINNER
Campaign Title: The “SO ELLE” Brand Campaign
Magazine(s): ELLE

Campaign Title: Travel Tales: A Storytelling Experience in Partnership with The Moth
Magazine(s): AFAR
Advertiser: Marriott Rewards Premier Plus Credit Card from Chase

THE AWARD CATEGORIES


WHO SHOULD ENTER?
Agency creative teams, advertising clients and magazine media publishers working on advertising creative, multi-platform campaigns and custom programs that effectively meet strategic objectives in a creative manner. 

RULES & ELIGIBILITY 
  1. At least one ad of the campaign must have appeared in a 2018 issue of an American magazine.
  2. Digital-only campaigns are not eligible. There must be a print component.
  3. MPA maintains the right to reclassify entries from one category to another.
  4. Self-nomination is encouraged.

HOW ARE THE WINNERS CHOSEN?
A panel of judges composed of top agency creative directors and marketing executives will review entries in their areas of expertise. No judge shall review the work of his or her own brand, agency or corporate entity. Entries will be judged on the goals, elements and impact of the advertisement or advertising campaign.

THANK YOU TO THE 2019 KELLY AWARDS JUDGES

Andrea Chambers
| Director, New York University Center for Publishing
John De Francesco | Design Consultant
Daniel Dejan | North American ETC Print & Creative Manager, Sappi North America
Chris Good | Group President, North America, The Estēe Lauder Companies Inc.
Kim Kelleher | Chief Brand Officer
John Lisko | Executive Communication Director, Saatchi & Saatchi
Andrea Luhtanen | President, Haworth Marketing + Media 
Paul Rossi | Chief Executive Officer, Carbone Smolan Agency

KEY DATES

Entry Deadline
November 30

Finalists Notified
Early January

Awards Ceremony
February 5