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Sessions
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WEDNESDAY, DECEMBER 4

 8:30am Networking Breakfast
 9:00am

Conference Welcome

Linda Thomas Brooks, President and CEO, MPA – The Association of Magazine Media 
 
Symposium Overview

Scott McDonald, CEO and President, ARF

  The Future of Magazine Measurement
Risa Becker, SVP, Research Operations, MRI-Simmons
Beth Webb, SVP, Research Innovation, MRI-Simmons

  Affluent Audiences and the Podcast

Tony Incalcatera, SVP, Chief Research Officer, Ipsos Affluent Intelligence
One-in-three affluent adults regularly listens to or watches Podcasts. Those that do, spend an average of four hours per week with their favorites. We will explore who they are, how engaged they are, and what separates them from non-listeners. The insights in this presentation are derived from our Fall 2019 Ipsos Affluent USA study, as well as our deep-dive research on the subject earlier this year.

  CN1: Total Brand Exposure - Combining Hardcopy, Digital and Social

Jim Collins, Executive Vice President, Research, MRI-Simmons

 10:30am  Coffee Break 
 


MM360 Whitepaper 
Linda Thomas Brooks, President and CEO, MPA- The Association of Magazine Media
Jeri Dack, Director, Research Initiatives, MPA-  The Association of Magazine Media


Getting to Know the American Podcast Consumer

Podcasting has become an increasingly popular news and entertainment outlet which makes it something that should be on every publishers’ radar. In this session MRI-Simmons will help you understand the full picture of the American podcast listener. Learn not only what types of podcasts they listen to and how/where, but also get a deeper dive into who these people really are – their values, attitudes, behaviors, media habits, etc., revealing how the different genres of print and podcast fanship overlap. 
Karen Ramspacher, SVP, Innovation & Insights, MRI-Simmons

  Connecting to Consumers Through Native Advertising- What Do We Know?

Britta Cleveland, SVP, Research Solutions, Meredith Corp.
Mickey Galin, Global Director Business Development, GfK


Getting Research Front and Center in Marketers Minds Again
Britta Cleveland, SVP, Research Solutions, Meredith Corp.
Jim Collins, 
Executive Vice President, Research, MRI-Simmons
Scott McDonald, CEO and President, ARF

Moderated by:
Linda Thomas Brooks, President and CEO, MPA – The Association of Magazine Media