SVP, Research Innovation
Beth Webb is the Senior Vice President of Research Innovation at MRI-Simmons. Her team is responsible for maintaining research quality across the company’s studies and devising new best-practice survey methodologies to adapt to changes in society and meet the changing needs of the marketplace. Prior to MRI-Simmons, Webb held senior roles in research at Arbitron and then Nielsen where she was instrumental in designing and deploying an electronic panel currency measurement service for radio. Webb holds a B.S. in Sociology and a master’s degree in Survey Methodology, both from the University of Maryland at College Park.