Jim Collins
Executive Vice President, Research

James H. Collins is Executive Vice President, Research for MRI-Simmons where he focuses on data integration and related initiatives. Prior to joining MRI-Simmons in 2006, he held senior software development and technology positions at Simmons Market Research Bureau and Scarborough Research.
Holding a doctorate from Temple University he has taught at Temple University, Baruch College of the City University of New York and New York University.
A frequent presenter at media and market research conferences (Worldwide Readership Research Symposium (WRRS), Print and Digital Research Forum (PDRF), ESOMAR, Advertising Research Foundation (ARF), Newspaper Association of America and Council of American Survey Research Organizations), Collins’ work has been selected for inclusion in ESOMAR’s Excellence in International Research 2002 and 2003.
The primary focus of Collins’ recent work at MRI-Simmons is data integration, particularly of MRI-Simmons’ and other media currency databases. In particular, he is responsible for the design, development and technical support of MRI-Simmons’ data fusions with Nielsen’s National PeopleMeter television ratings and with comScore’s mediaMetrix and Multi-Platform Metrix internet databases.
Prior to joining MRI-Simmons, Collins was primarily responsible for the development of media data analysis systems (Simmons’ CHOICES, CHOICES II and Scarborough’s PRIME NExT). Central to each of these systems were multi-media (newspaper, magazine, radio, television and internet) reach/frequency and optimization systems. Collins pioneered the use of genetic algorithms in multi-media optimizers and has written and presented on this technique at WRRS and ARF research and technical conferences. Additionally, he has developed both simulation and probability based internet inclusive multi-media reach/frequency systems and written and presented on them at ESOMAR and ARF audience measurement forums (2001 and 2002).
Finally, Collins has co-authored and presented several papers related to the economics of media consumption. In particular, he has examined the competitive/complementary consumption relationship between 1) a newspaper’s hardcopy and internet products (WRRS 2003) and 2) free and paid newspapers (WRRS 2005).