The Topics of the Day
MPA President and CEO Linda Thomas Brooks moderated a discussion with magazine media’s top executives on the state of the industry and the themes they heard at AMMC. Highlights from the panel (from left):
Robert A. Sauerberg Jr., President and Chief Executive Officer, Condé Nast: "After the election, subscriptions across all our titles were up 150%. Some as high as 600%."
Maria Rodale, Chairman and Chief Executive Officer, Rodale Inc.: Reflecting on the decision to cut advertising in Prevention, Rodale said, “One year in, we are thrilled with the results. The average reader of the magazine is 50-plus. She’s not a target of advertising.”
Stephen M. Lacy, Chairman and Chief Executive Officer, Meredith Corp.: “The real transformation has been the ability to append [magazine subscriber data] in the digital world, whether that be social, mobile, desktop.” He then said, “We are having more and more conversations about the desire to do things that work, and that’s at the bottom of the purchase funnel.”
David Carey, President, Hearst Magazines: “I think the businesses that got disrupted first are in a good position.” He added, “You are watching the wheels come off the TV model. Magazine renewal rates beat anything we see with OTT.”
Rich Battista, President and Chief Executive Officer, Time Inc.: “I’m not surprised that there could potentially be interest in our business. If I were a third-party company, I’d want to buy us.”