Reflect. React. Reveal.
Linda Thomas Brooks, President and CEO of MPA, led a wide ranging discussion with the industry’s top executives about the present, the future and where the opportunities may lie. From left:
Troy Young, President, Hearst Magazines: "We are not purely entertainment. We represent passions. We get to express our brands and viewpoints across an enormous canvas of media types. We’re at an inflection point of what is the new magazine industry.”
Tom Harty, President and CEO, Meredith Corp.: “A few years ago, some advertisers started to question their media spends, wondering if they had gone too far digital. We are premium publishers and brand safety (where digital ads are placed) matters.”
Bonnie Kintzer, President and CEO, Trusted Media Brands, Inc.: “For Pinterest, Facebook and Instagram, we don’t put up an endless amount of content but the right content at the right time for audiences that are highly engaged. Taste of Home is a top brand on Pinterest.”
Eric Zinczenko, President and CEO, Bonnier Corp.: “At Bonnier, if it makes money, it makes sense. It’s dangerous for us as media companies to think we’re in media and should stick to our swim lane. Consumer products and events are important areas for us.”
Pam Wasserstein, New York Media: “We’ve been developing brands independent of the New York magazine brand. We stay with our core sensibility. For Vulture, our digital audiences were excited about our TV and culture coverage…We’ve identified other passion points of our audiences and looked to see if there are revenue opportunities.”