MPA Biennial Research Symposium

MPA’s Biennial Research Symposium featured groundbreaking material from this year’s Publishing and Data Research Forum (PDRF) in Madrid. Select papers were presented on December 6, 2017 at Hearst Tower in New York City and covered a variety of topics including audience measurement systems, audience buying strategies, and viewability and ad fraud challenges.

View the presentations at the MPA Biennial Research Symposium: 

Building 21st Century Multi-Platform Audience Measurement Systems: Integrating Multiple Data Sets into a Single Currency
Josh Chasin, Chief Research Officer, comScore

Beyond Demographics: Targeting Likely Consumers Through Psychographic Traits
Steven Millman, Chief Scientist, Simmons Research

Magazine Media Sells: Validating Secondary Audience
Risa Becker, SVP, Research Operations, GfK MRI
Britta Cleveland, SVP, Research Solutions, Meredith Corporation

Fake News, Real Consequences: Impact on Consumers, Publishers and Advertisers 
Britta Cleveland, SVP, Research Solutions, Meredith Corporation
Kathy Grey, Managing Director, Strategic Research Solutions, Omnicom Media Group
Pamela Marsh, Ph.D., Managing Director, Primary Research, Omnicom Media Group

Making the Most of Your Data With GfK MRI 
Risa Becker, SVP, Research Operations, GfK MRI

Audience Buying Across Platforms
Helen Katz, SVP Global Director, Analytics and Insight, Publicis Media

The State of Pay: Digital Payment and Diversification Opportunities For Publishers
Jon Watts, Managing Partner and Co-Founder, MTM

Three Truths About Digital Ad Fraud
Tom Drouillard, CEO, President and Managing Director, Alliance for Audited Media