Leveraging Brands and Innovation for New Consumer Revenue
Tom Witschi, president of consumer products, Meredith Corporation shares that even in changing times for the industry, Meredith continues to grow their audiences and the number of people who pay for content. He said that part of what differentiates Meredith from other companies is their expertise in combining audience intelligence with the authentic voice of their editors, creating content that resonates with the consumer.
To continue reaching new audiences and finding new revenue sources, Meredith’s focus is on brand licensing and a range of consumer revenue streams including ShopNation, performance marketing, membership programs and partnerships. According to Witschi, Meredith is the second largest licensor in the world, working closely with companies like Walmart, Realogy and Bellisio Foods to meet consumer needs.