MPA Daily News Roundup

Each weekday, MPA distributes the popular Daily News Roundup e-newsletter to members, filled with curated industry news and member announcements. Below is the latest Web version of the Daily News Roundup e-newsletter.

December 18, 2018

 

“I liken [genetic tinkering] to Russian roulette. You can pull the trigger and not kill, but that doesn’t mean what you did was right.”

- Julian Savulescu in Science News

 

We all know how disastrous metal can be in the microwave, but you should avoid "nuking" these other common items as well.

- Consumer Reports

"Revisiting My 3 Predictions for Magazine Media in 2018" - Caysey Welton at Folio:

"It would be an exhaustive exercise to drill down too much and make microeconomic forecasts, so instead I wanted to call out a few broader trends that connected with the majority of our community."

 

New York Times Launches Campaign to Educate Audiences About Paying for Quality Journalism

The New York Times is running a new global brand campaign called 'The Truth Is Worth It.' It aims to show their readers that the time, commitment, and tenacity required by its investigative teams and reporters worldwide is only possible with a sustainable subscription model.

 

Allure Editor Michelle Lee on the Upside of Being Underestimated

Lee credits a strong survival instinct and immigrant mentality as critical to her rise to the top of one of media’s most revered mastheads.

 

Fortune Hires Abril to Cover Tech in San Francisco

Abril previously served as the technology reporter for the Dallas Business Journal. During her three years there, she launched TechFlash, a daily online newsletter that covered technology and startup stories across Dallas-Fort Worth.

 

Ad Age: The Not-Hot List for 2019

"...while it's helpful for marketers to hear about things they may want to test out and invest in, it's equally important (if not more so) to identify what to dial back in their marketing mix in order to put their time, effort and budget dollars elsewhere..."

 

What Facebook's Link to Google's Open Bidding Means for Publishers

Facebook claims in a blog post that joining Google’s Open Bidding program will help publishers maximize their sales by letting multiple sources of demand — ad networks, exchanges and demand-side platforms — compete to place bids in a unified auction.

 

"The Great High School Imposter;" Mike Makowsky Adapting GQ Article for Condé Nast, Participant Media

Participant Media has teamed with Condé Nast Entertainment for a film adaptation based on the Daniel Riley GQ Magazine article The Great High School Imposter.

Q&A with Max Zambelli, Co-Founder & Co-Editor in Chief of Jugular Magazine

“With our idea, the paper for us was unbelievably magical. If you’re doing something on paper, I have an opportunity for you to touch and discover my magazine page by page. Today, there is every resource available, from Instagram to all things digital, but for us, for the message we want to give, it would be impossible on anything other than paper. Paper is expensive, but we believe that this is the way for us.” Max Zambelli (On why they chose print for Jugular in this digital age.)

 

Sale of Bloomberg LP Said Not Being Considered
A plan of succession as cofounder and ceo Michael Bloomberg nears a presidential bid is another matter.

 

"Social Skepticism:" Consumers Yearn for Privacy, and Marketers Will Need to Respect That in 2019

Cambridge Analytica, GDPR, executives in front of Senate committees, fake news, irrelevant content: all these have shaken social media to its core and created something I’ve come to refer to as “social skepticism.”

 

Magazine Media Member Spotlight: KeepCraftAlive

Q&A with Rob Yagid, Executive Director, KeepCraftAlive: "At its core the #KeepCraftAlive initiave is about awareness. We strive to generate awareness of the skills gap and its far reaching impact in order to ignite action."

 

Magazine Media 360° Brand Audience Report Released

The October 2018 Magazine Media 360° Brand Audience Report shows that Total Audience remains strong at 1.8 billion for the 114 magazine brands in the analysis. We continue to see the same trends as recent months, with Mobile Web (+5.6%) and Video (+23.7%) on the steady rise.

 

 

February 5 | American Magazine Media Conference 2019

 

 

ESPN THE MAGAZINE’S “DOMINANT 20” ISSUE LOOKS AT THE YEAR’S MOST DOMINANT ATHLETES

 

CRACKER BARREL OLD COUNTRY STORE® AND COUNTRY LIVING ANNOUNCE EXCLUSIVE COLLECTION

 

PEOPLE CELEBRATES 23 YEARS HOSTING THE SAG AWARDS® POST-AWARDS GALA TO HONOR ACTORS' CHARITABLE ENDEAVORS

 

VIEW ALL MEMBER PRESS RELEASES

 

Senior Editor | Money | New York, NY

 

Faculty | Northwestern University | Chicago, IL