PIB | Publishers Information Bureau
All consumer magazine publishers who want to have their advertising measured are eligible to join. Applicants must publish at least quarterly and be elected to membership by a majority vote of the PIB® Advisory Committee. Membership is available on a calendar year basis.
How to Join PIB:
If you are interested in applying for membership, please call or send a letter requesting membership, current issue of your magazine, current rate card, media kit, mission statement, and circulation statement to Elizabeth Tighe.
Subscriptions: Advertisers, agencies and others may subscribe to the PIB®
service through Kantar
The only source for such detailed magazine advertising spending data, PIB®
reports are used extensively throughout the publishing and advertising industries. Publishers use them to compile information on current and prospective advertisers, and to monitor advertising in competitors' magazines. Due to the timeliness and accuracy of their statistics, PIB®
reports provide indispensable information for a magazine's advertising sales staff. Advertisers and agencies find PIB®
to be a valuable research tool in analyzing competing brands and in making media plans and budget decisions.
For more information about subscription fees, please contact John Ciotoli.
PIB® is a registered trademark of Magazine Publishers of America, Inc.