An Associate Spotlight Interview with:
VP, Business Development, AdCellerant
Jonathan Muzio is the VP of Business Development for AdCellerant, and advertising technology and professional services company that is the #83 fastest growing privately held company in the US on Inc Magazine's "Inc5000". Jonathan works with Local Media Organizations and advertising agencies to enhance their digital agency solution by strategically aligning AdCellerant's digital advertising technologies, capabilities, and operations resources within their existing sales and operations infrastructure in order to drive bottom and top-line revenue across all digital channel revenue opportunities. Prior to working at AdCellerant, Jonathan was a Search and Social Media Sales Director for AdTaxi.
1) How does your company partner with MPA members to help them succeed?
AdCellerant partners with members of the MPA to power their digital agency solution by providing a white-labeled, sales enablement, account management, execution and reporting support for several different digital marketing platforms like programmatic display/pre-roll video, location-based targeting tactics like geo-fencing and Device ID lookback, social media, Google PPC and SEO, etc. MPA members can then represent these capabilities as their own to their advertisers to help accomplish their advertiser's goals and objectives and to grow digital revenue.
2) What challenges or uncertainties do you see on the horizon for the industry?
The biggest challenges our partners face are the new challenges that are created when they start transitioning from a legacy sales organization to a digitally minded sales organization that offers digital agency solution capabilities.
3) What had the greatest impact on your business this year?
Strategic partnerships with other digital R&D vendors that also work with local media organizations has had a great impact on our business as we've been able to collaborate and discuss how we can together help solve problems of members of the MPA to continue to create efficiencies, grow revenue, and meet the needs of our partner's advertisers.
4) If you were a magazine brand, which would you be and why?
Inc Magazine because AdCellerant was just recently recognized as being the 83rd fastest growing company in the United States on the Inc. Magazine "Inc5000."