An Associate Spotlight Interview with:

Adam Trull
VP of Sales, Velocity Made Good

Adam Trull is the Vice President of Sales - Publishing for Velocity Made Good (VMG). With sixteen years of graphic-media industry experience, he works closely with publishers and marketers to implement new revenue and cost-savings solutions related to digital, social, video, and print. Leading VMG’s North American Publishing Division, Adam is responsible for helping to provide publishers with new capabilities that they may not otherwise have in house, as well as implement pre-media, production, and operational cost-savings strategies. Adam has a BS in Marketing/Business Administration from the University of New Hampshire and resides in New York City with his wife, Jeena.

1) How does your company partner with MPA members to help them succeed?
VMG is a media production agency that focuses on delivering cost-effective, publishing-centric pre-media and digital media services.  We help publishers grow their revenue by giving them capabilities that they otherwise may not be able to develop in house.  We also help publishers drive cost-savings solutions through leveraging our offshore studios to supplement their retouching, production, creative, ad-ops, and digital needs.

2) What challenges or uncertainties do you see on the horizon for the industry?
The North American publishing industry is at a really unique turning-point right now.  Publishers are trying to reach larger audiences and in more channels.  Concurrently, advertisers are targeting their media spend on data-driven targeted content.  It's actually a huge opportunity for publishers to answer that problem, and deliver hyper-targeted, successful content across every consumer-channel.  And we think that we're in a good position to help drive this change.

3) What had the greatest impact on your business this year?
We were fortunate to have partnered up with a few large publishers going through M&A this year and we helped them achieve some really significant cost-savings goals.  We are excited to continue to help them grow through new acquisitions and by entering into new channels.

4) If you were a magazine brand, which would you be and why?
Oh gosh...we have a particular fondness for all of the brands that we work on.  But bias aside, with the average age of our employees across all of our studios and offices being a shade under 30, we are a young, fun, exciting company.  Because of that, I like the idea of being compared to a young, exciting magazine like The Magnolia Journal or Pioneer Woman.

5) Is there anything we haven’t asked you today that you wish we had?
We would ask: What opportunities do we see for the publishing industry?   We believe that publishers will continue to deliver greater content in their social, digital, video, and email channels and likewise, we’re introducing capabilities to help drive this change.  For example, our MobileWorks solution gives publishers the ability to deliver highly-effective short-form video content at market-leading cost-effectiveness.  Our Red Pepper digital publishing solution combines rich media experiences, enhanced advertising, and powerful analytics to create a one-of-a-kind digital magazine.  We are excited to help magazine publishers continue to evolve into multi-channel content publishers.  | 917.566.3585      


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