MPA Member Benefits

For magazine media companies, the benefits of membership in MPA are enjoyed both at the corporate as well as individual levels. MPA member companies benefit from industry advocacy, visibility and game-changing initiatives. Individuals at member companies have equal access to specific benefits, organized around four primary pillars.

Download a membership application here.

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Convene

  • Peer-to-peer platforms for thought leadership, networking, and sharing, including discipline-specific committees and task forces.
  • Member discounts to two major conferences: the American Magazine Media Conference and the annual IMAG conference.
  • Free access to MPA seminars and webinars focused on timely issues and essential trends.
  • Customized consultation from MPA experts on industry issues, including research, communications, sales and marketing, as well as legal, digital and management best practices.

 


Inform

  • Unlimited access to the MPA Info Center, which offers personalized research services for MPA members.
  • Tailored data on advertising trends, consumer trends, cross-platform behavior, and more.
  • Personalized consultation on pitches and positioning.
  • In-person support for key sales meetings with clients and agencies.
  • Subscription to the MPA Daily News Roundup e-newsletter, filled with curated industry news and member announcements.

 


Measure

  • Participation in the monthly MPA Magazine Media 360° Brand Audience Report, measuring consumer vitality across print/digital, web, mobile web and video platforms.
  • Participation in the quarterly MPA Magazine Media 360° Social Media Report, measuring activity and engagement on Facebook, Twitter, Instagram and Pinterest.
  • Participation in MPA’s confidential Ad Page Preview Report.
  • Savings of 50% on Publishers Information Bureau (PIB) membership.

 


Advocate

  • Ability for counsel and information on any state or federal issue that impacts magazine media companies.
  • Representation and protection on the state and federal issues that impact magazine media companies.
  • Lobbying efforts to Congress on issues such as privacy, postal rates and regulations, intellectual property, taxation and consumer protection.
  • Quarterly fly-ins putting industry leadership in front of Congressional leaders for high-impact, face-to-face discussions on impending legislation, magazine media issues and constituent priorities.