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Meredith Corp.’s People magazine and baking-soda company Arm & Hammer are partnering on a new campaign and giveaway to show appreciation for coaches.
"Dollars for paying subscribers are considerably more reliable than fickle advertising CPM’s providing publishers with a stable, diversified and sustainable path to profitability. Perhaps most surprisingly, those same readers who signed to use adblocking tools may be among your best bets for converting to subscribers."
“As publications continue to face headwinds in a challenging media environment, we are proud of the fact that we continue to attract and retain loyal readers at a premium price,” stated Marina Haydn, executive vice president-managing director of circulation at The Economist.
Reports from World Media Group (WMG) and Integral Ad Science (IAS) found that digital ads viewed on trusted editorial sites generate a more engaged audience for advertisers.

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