Bookmark Us! MPA News Roundup 2020

The MPA News Roundup 2020 has been re-created to provide news and highlights for the magazine media industry. Weekly updates to the newsletter will appear on our website, so that you can stay on top of all the latest industry news.

February 28, 2020

INDUSTRY NEWS…What we are up to

Why Brand Extensions are a Great Starting Point for Publishers Interested in eCommerce Five publishers – BuzzFeed, Trusted Media Brands, Dennis Publishing, Pacific Content Magazines and Culture Trip discuss how to on build their existing audience relationship.  What’s New in Publishing (2/27)

Learning from Vintage Magazines: Back in the Day Writers today can learn much from publications of the past—magazines that defined exciting new trends in journalism, embraced innovative writing styles and gave voice to some of the 20th century’s most influential writers. Writer’s Digest (2/26)

Amazon Is Testing an AI Chatbot That Generates Original Dialogue in Real Time The new artificial intelligence Chatbot system may be a first for the customer service market. Adweek– subscription required (2/25)

Conde Nast Pitches Home Network to Advertisers Condé Nast is launching "Home/Made x Condé Nast," packaging its home-related video series across its brands as an opportunity for advertisers to reach millennial "home-doers." MediaPost Communications (2/25)

News Magazine for Kids, ‘The Week Junior,’ to Debut March 20 The Week Junior, a kids news publication, will be the first weekly magazine to launch in the United States in seven years when it debuts March 20. NY Post (2/25)

8 Things to Remember When Monetizing Content Platforms and solutions for monetizing content may vary widely, but regardless of the strategy you embrace, there are learnings to take into consideration. Publishing Executive (2/24)

Survey: B2B Media Companies Focus On Digital Diversification According to a new survey on B2B digital strategies between January and February 2020, publishers are prioritizing a wide variety of strategies to increase revenue. Reported strategies included database enhancements, custom content, and digital expansions. Forbes (2/20) 

Leadership Lessons from Poynter’s New Program with The Association of Magazine Media The Poynter/MPA workshop helped participants build professional networks, shared insights on tackling tough problems and offered resources for taking it all back to the office. Read the full article herePoynter (2/21)

Alliance for Audited Media Releases New Magazine Audience Data The Alliance for Audited Media released Magazine Media 360°, an industry report developed to measure magazine media across multiple platforms and formats. The report includes data from the last quarter of 2019 with comparable 2018 data for the following categories: print and digital editions, web, mobile web, and video. This is the first time the report has been produced and released by AAM. It was previously known as the Magazine Media 360° Brand Audience Report and managed by MPA—The Association of Magazine Media. Alliance for Audited Media (2/20)