How Publishers are Eyeing Apple News Plus- New York Media Offers a Case Study
"The economics on Apple News is obviously less than we get from our owned and operated properties," says Daniel Hallac, New York Media's chief product officer. "But it's a different audience than our web properties, so it's an opportunity to reach new people."
Power of Print Continues to Shine
A research program carried out by Immediate Media, Bauer, Haymarket and Dennis shows that magazines have the ability to create awareness and inspire desire for new brands, change brand perceptions, encourage buyers to aim higher, increase excitement around the car-buying process, and help buyers make a decision.
Five Editors and Staff Writers Joining The Atlantic’s Politics, Global, and Culture Sections
New hires include: Helen Lewis and Tom McTague as staff writers with The Atlantic’s bureau in London; Shirley Li as a staff writer covering culture, based in Los Angeles; and on Politics, John Hendrickson as senior editor in New York and Saahil Desai as associate editor in Washington.
Vogue Magazine Makes Comeback in Greece
“Dear Vogue Greece, welcome back again,” Anna Wintour, Vogue editor-in-chief since 1988, wrote in the Greek comeback edition titled “Eyes on the future” and starring model Bella Hadid on its cover.