Explore the AMMC 2019 Recap
Read about the panels, perspectives and personalities from this year's special centennial conference—featuring cultural icons, business leaders and thought-provoking discussion about the challenges and opportunities ahead for magazine media.
Ad Fraud Hits TV
This week it was reported that 19% of TV impressions delivered by OTT platforms (I'll get to that in a minute) were "invalid." Invalid is a pleasant way to say fraudulent.
Unilever Will Pull Funds From Social Media That Breed Division
Unilever will stop spending on digital platforms that "breed division in society or fail to protect children," Chief Marketing Officer Keith Weed plans to announce in a speech to the IAB Annual Leadership Meeting in Palm Desert, Calif., on Monday.
Vanity Fair Italia Editor: "I Am Not Doing a Magazine, I Am Building a Network"
Fresh to the role, editor-in-chief Simone Marchetti outlines his three-part strategy to update the weekly title for a digital era.
Nylon Redesigns Website, Puts Cross-Device Performance, Video First
n 2018, Nylon undertook a series of design experiments that led to a 650% increase in engagement with an average of 13 minutes spent on digital cover stories. The newly designed publication is placing a premium on its cover stories going forward by applying those same principles to features and news stories to deepen engagement.
Ebony’s Test Kitchen Is for Sale
A psychedelic kitchen from the 1970s, where Ebony magazine editors long tested recipes for cookbooks and columns, is available for $1 to buyers who will honor the room’s history.
When It Comes to Agencies, Brands Care More About Cost than Transparency
Advertisers continue to use price guarantees to select media agencies because the cost of media is easier to determine than its effectiveness.