MPA Daily News Roundup Archive

 September 2019 

 August 2019 

 July 2019 

 June 2019 

 May 2019 

 April 2019 

 March 2019 

 February 2019 

 January 2019 

February 12, 2019

Q&A with Hearst Magazines’ Kate Lewis

“If there’s any other upside to this protracted sub-zero snowfest, I may have Syrian hamsters to thank.”

-Craig Cox in Experience Life

109 famous Scouts for 109 years of the Boy Scouts of America

-Boys’ Life Magazine

Explore the AMMC 2019 Recap
Read about the panels, perspectives and personalities from this year's special centennial conference—featuring cultural icons, business leaders and thought-provoking discussion about the challenges and opportunities ahead for magazine media.

 

Ad Fraud Hits TV

This week it was reported that 19% of TV impressions delivered by OTT platforms (I'll get to that in a minute) were "invalid." Invalid is a pleasant way to say fraudulent.

 

Unilever Will Pull Funds From Social Media That Breed Division

Unilever will stop spending on digital platforms that "breed division in society or fail to protect children," Chief Marketing Officer Keith Weed plans to announce in a speech to the IAB Annual Leadership Meeting in Palm Desert, Calif., on Monday.

 

Vanity Fair Italia Editor: "I Am Not Doing a Magazine, I Am Building a Network"

Fresh to the role, editor-in-chief Simone Marchetti outlines his three-part strategy to update the weekly title for a digital era.

 

Nylon Redesigns Website, Puts Cross-Device Performance, Video First

n 2018, Nylon undertook a series of design experiments that led to a 650% increase in engagement with an average of 13 minutes spent on digital cover stories. The newly designed publication is placing a premium on its cover stories going forward by applying those same principles to features and news stories to deepen engagement.

 

Ebony’s Test Kitchen Is for Sale

A psychedelic kitchen from the 1970s, where Ebony magazine editors long tested recipes for cookbooks and columns, is available for $1 to buyers who will honor the room’s history.

 

When It Comes to Agencies, Brands Care More About Cost than Transparency

Advertisers continue to use price guarantees to select media agencies because the cost of media is easier to determine than its effectiveness.

IMAGINATION AWARDS

The MPA Would Like to Thank the Following Sponsors for their Support of AMMC 2019

Alliance for Audited Media, ANC, Chartbeat, Deloitte, eMagazines, Facebook, Google, House of Kaizen, Issuu, LSC Communications, MRI, MediaRadar, Piano, Quad/Graphics, and ZINIO.

 

The MPA Would Like to Thank the Following Member Publishers for their Sponsorship and Support of AMMC 2019

Active Interest Media, Bonnier, Conde Nast, Hearst, Meredith, National Geographic, M. Shanken Communications, and Trusted Media Brands.

 

 

May 8-9 | 

 

 

MEREDITH REPORTS FISCAL 2019 SECOND QUARTER AND FIRST HALF RESULTS AND ISSUES EARLY CALENDAR 2019 ADVERTISING OUTLOOK

 

ELLIES 2019 FINALISTS ANNOUNCED

 

INSIDE THE NEW YORKER'S ANNIVERSARY ISSUE

 

ENTERTAINMENT WEEKLY REUNITES THE CAST OF 27 DRESSES FOR ITS FIRST-EVER ROM-COM ISSUE; ISSUE COVER FEATURES MY BEST FRIEND’S WEDDING CAST REUNION

 

 

VIEW ALL MEMBER PRESS RELEASES

 

Marketing & Market Development Manager | American Society of Landscape Architects 
| Washington, DC

 

Senior Editor | Money | New York, NY