MPA Daily News Roundup Archive

 June 2019 

 May 2019 

 April 2019 

 March 2019 

 February 2019 

 January 2019 

February 22, 2019

Consumer Reports Yanks Its Tesla Model 3 Recommendation

"You know, I’ve got a slightly crooked nose because I’ve broken it three times."

- Jameela Jamil in Allure

10 warm, cheap, amazing places for retirees to visit right now: https://trib.al/nXh1vQC

-Coastal Living

 

What’s Old and New in Content Amplification

Engagement experts from Nat Geo, North Coast Media and TechTarget tell us how they're honing their email, SEO and social strategies.

 

"It’s the Human Cost:" Buyers Shrug at YouTube’s Latest Brand Crisis"

As a number of major brands, including Disney, Nestle, McDonald’s and Epic Games, are pulling their ads from YouTube due to its latest brand-safety “crisis,” media buyers are largely reacting with a collective shrug.

 

International Paid Content Summit: More on Paid Subs Become Publisher Priority

The percentage of publishers that said readers are more willing to pay for content rose from 70% in 2018 to 79% this year, per Axel Springer’s survey. As recently as 2016, only 56% of publishers said readers were more willing to pay.

 

Internet Referrals Drive Digital Publishers' Traffic

The report reveals that referrers neither search nor social — categorized as “Other” in Currents — grew 21% year-over-year, making it the fastest-changing category that sends traffic to publishers’ content: That includes news aggregate apps like SmartNews and Flipboard.

 

Number of Indispensable Brands Falls to 23% Worldwide, "Meaningful" Content Rises

The percentage of brands consumers say they could care less about has grown to 77% worldwide -- the highest level in the period of more than a decade that global ad agency holding company Havas has been tracking it.

IMAGINATION AWARDS

Howard Mittman Promoted to CEO of Bleacher Report: People on the Move

Meredith creates the new role of VP of shopper marketing, Marijuana Business Daily taps a new editor-in-chief, the NYT Magazine taps Blake Wilson as its digital director and more.

 

Time Magazine's Molly Ball and Philip Elliott Deconstruct the 2020 Democratic Primary Season

Time magazine's latest issue, on newsstands tomorrow, arrives with an amusing cover illustration—look at all those wannabes!—but the story inside has a serious message: The Dems have a branding problem.

 

How Ebony and Jet Magazines Set the Stage for More Diversity in Publishing

The Johnson Publishing Company were trailblazers in doing this—"Ebony’s initial printing quickly sold out, and in its 40th year of publication, it reached a circulation of 2.3 million. Additional brands under Johnson Publishing included Jet magazine, a weekly news digest with a circulation of 700,000; Ebony Fashion Fair, a traveling fashion show; and Fashion Fair Cosmetics." reports Sharon Brogdon at Adweek.

 

North West, 5, Snags Her First Solo Magazine Cover

Move over, Kim Kardashian and Kylie Jenner: There’s a new beauty mogul in the family. North West, 5, has landed her first solo magazine cover, posing for Women’s Wear Daily’s Beauty Inc. wearing iridescent Doc Martens, a sheer coral dress and bright orange eyeliner.

 

Digital Advertising Is Feasting on the Corpse of the U.S. Yellow Pages

Remember the yellow pages? The inches-thick phone books of local businesses left on doorsteps before the days of Craigslist and Angie’s List? Don’t worry, it appears many advertisers have forgotten, too.

 

Magazine Media 360° - The December 2018 Data Is Here.

Total Audience of over 1.7 billion for the 110 magazine brands in the analysis. See the latest Brand Audience Report and download the new Audience Mix Infographics.

 

 

 

May 8-9 | 

 

 

OUTSIDE EARNS TWO 2019 NATIONAL MAGAZINE AWARD NOMINATIONS

 

RICHARD OREN NAMED DIRECTOR OF LICENSING SALES, BONNIER CORP.

 

NATIONAL GEOGRAPHIC COMMUNITY PROPELS @NATGEO INSTAGRAM ACCOUNT TO RECORD-BREAKING 100 MILLION FOLLOWERS, BECOMING FIRST BRAND EVER TO REACH COVETED NUMBER

 

MICHAELA O’SHAUGHNESSY JOINS GLAMOUR

 

 

VIEW ALL MEMBER PRESS RELEASES

 

Marketing & Market Development Manager | American Society of Landscape Architects 
| Washington, DC

 

Senior Editor | Money | New York, NY