MPA Daily News Roundup Archive

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February 25, 2019

P&G Turns the Tide with a Flood of Print and TV ads

“TV has gotten so good I think it is actually pushing filmmakers.”

- Ron Howard in Vanity Fair

Bradley Cooper & Lady Gaga

- Entertainment Weekly

 

More on As Video Revenues grow, Hearst Looks to Capitalize with Clevver Media Acquisition

The deal adds Clevver’s YouTube audience of over 15 million subscribers to Hearst magazines’ monthly audience of around 128 million.

 

"Hard to Back out:" Publishers Grow Frustrated by the Lack of Revenue from Apple News

Ad revenue is bogged down by advertisers’ disinterest in the ad inventory that publishers are selling directly, and by remnant ad fill rates that many publishers describe as abysmal, even after a modest improvement to start the year, sources said.

 

Pop-Up Magazine Is Now Helping Brands Put on their Own Events

Google, Coach, Lexus, Amazon and Warby Parker are among the brands that have worked with Pop-Up Magazine, which was acquired by Laurene Powell Jobs’s Emerson Collective in November 2018.

IMAGINATION AWARDS

 

Texas Monthly Erects Paywall, Expands Award-Winning Journalism

Starting this week, the outlet will begin a gradual rollout of the $1 a month metered paywall that takes effect after a user has read two stories on the site. Texas Monthly estimates that one-third of its website readers are not subscribers.

 

New Republic Taps Gillis As Publisher, Meredith Names Campbell First VP, Shopper Marketing

The New Republic has tapped media veteran Kerrie Gillis as its new publisher. Gillis, who worked previously with The Village Voice and The New York Times, will lead the company as it moves deeper into the digital sphere, focusing on growing awareness, audience and revenue.

 

Q&A Anne Alexander, Editor of Mindful Magazine

“That’s what I love about magazines, they’re such an intimate form of communication. When a magazine is done very, very well, I think that the reader feels an intimate connection with the writer, the editor, and the art director, and they have a beautiful experience. It’s a deep, rich experience.” -Anne Alexander.

 

Study: Despite Rising Numbers of Female Journalists, Men Dominate News Bylines

Data from a new report by the Women’s Media Center on the state of women in U.S. media are sobering. While there are more women than men in journalism programs and colleges, they represent just 41.7% of newsroom employees.

 

Is Every Company a Media Company?

"Brands need to think more like journalists when developing and executing content strategies."

 

4 Print-Centric Assumptions Publishers Should Avoid Online

"Here are four assumptions from the world of print media that seem to haunt, and hold back, so many web publishers"

 

Frank Ocean Just Reissued the Boys Don’t Cry Magazine

The limited edition magazine from 2016 is back.

 

Magazine Media 360° - The December 2018 Data Is Here.

Total Audience of over 1.7 billion for the 110 magazine brands in the analysis. See the latest Brand Audience Report and download the new Audience Mix Infographics.

 

 

 

May 8-9 | 

 

 

OUTSIDE EARNS TWO 2019 NATIONAL MAGAZINE AWARD NOMINATIONS

 

RICHARD OREN NAMED DIRECTOR OF LICENSING SALES, BONNIER CORP.

 

NATIONAL GEOGRAPHIC COMMUNITY PROPELS @NATGEO INSTAGRAM ACCOUNT TO RECORD-BREAKING 100 MILLION FOLLOWERS, BECOMING FIRST BRAND EVER TO REACH COVETED NUMBER

 

MICHAELA O’SHAUGHNESSY JOINS GLAMOUR

 

 

VIEW ALL MEMBER PRESS RELEASES

 

Marketing & Market Development Manager | American Society of Landscape Architects 
| Washington, DC

 

Senior Editor | Money | New York, NY