MPA Daily News Roundup Archive

 September 2019 

 August 2019 

 July 2019 

 June 2019 

 May 2019 

 April 2019 

 March 2019 

 February 2019 

 January 2019 

January 24, 2019

Good Housekeeping Is the Latest Publisher to Tap the Wellness Trend

"I mean, what did they expect – that she was going to send message via pigeon?”

- Anna Wintour in People

10 Images That Sum Up Valentine’s Day for Working Moms http://workmom.co/d6bLXP

- Working Mother

Henry Winkler, TV Icon, Actor, Director and Author, Joins the 2019 American Magazine Media Conference on February 5

The discussion, titled “How to Stay Cool: Henry Winkler Talks Legacy, Lessons and Longevity”, will be moderated by Liz Vaccariello, Editor in Chief, Parents and Group Editorial Director, Meredith Corporation. Fresh off an Emmy win and releasing his 34th children’s book, Winkler will share how he is raising awareness about dyslexia, starring on a hit show, and successfully navigating the disruption in the television industry.

 

MRC Renews Accreditation of MRI Syndicated Measurement Service

“We congratulate MRI on once again earning MRC accreditation,” said George W. Ivie, CEO and Executive Director of the MRC. “Since it was first accredited in 1998, MRI has consistently demonstrated an ongoing commitment to high-quality research standards and rigorous execution, the result of which is that it is now among the longest-tenured MRC accredited measurement services in the marketplace.”

 

More on Condé Nast Rolling Out Paywall for Remaining Brands

"Outgoing CEO Bob Sauerberg is rolling out a formal online subscription model across all Condé Nast magazines." Reports WWD.

 

Condé Nast Pushes New Paywalls as "Game Changer"

“I wish we had done this yesterday,” Condé executive Pamela Drucker Mann said.

 

Media People: Q&A with Kate Lewis of Hearst Magazines

The new chief content officer of Hearst Magazines on what people read "secretly," whether magazines will last another 20 years and much more.

 

Sports Illustrated’s OTT Channel Will Stream Full Liverpool FC Matches on Replay

Under the terms of a new deal between Meredith-owned Sports Illustrated and Liverpool Football Club, SI TV will begin airing a new weekly three-hour programming block for Liverpool content.

 

Axel Springer’s Head of Technology and Data, Dr. Stephanie Caspar, on Cultural and Digital Transformation

Here she talks about the company's ever growing use of data, how it is not intimidated by the Facebook/Google duopoly and its approach to acquisitions.

 

More on The Economist's Launching First Podcast, "The Intelligence"

The Economist’s current podcast line-up had over 7 million downloads and streams per month in 2018, according to a spokesperson.

 

Good Housekeeping's April Franzino Featured on Good Morning America

Good Housekeeping beauty director April Franzino appeared on GMA to share the Good Housekeeping Institute’s top tested curling irons, along with what to look for in a curling iron, and how the beauty lab tests the products.

 

Publishers Can Take a Lesson from YouTube

Print subscriptions and paywalls have seen a groundswell in the past few years as publishers seek to replace ad revenue lost to social media and internet search. The industry needs to take a lesson from Google’s YouTube on the future of making money from ad insertions in text and multimedia content.

 

Digital Display Advertising 2019: Nine Trends to Know for This Year’s Media Plan

"Cries for greater transparency and advertising accountability got louder in 2018. In 2019, the call to arms must be answered. Marketers failing to do so won’t just be causing a further rift between themselves and their customers—they’ll be setting themselves up for failure."

 

The New Native Advertising Narrative

How native advertising became custom content and what it means for publishers.

 

BuzzFeed to Lay Off 15 Percent of Company Workforce

BuzzFeed is laying off 15 percent of its workforce, about 215 people, sources tell The Hollywood Reporter.

AMMC 2019

Ellie Nominations Coming Soon

The National Magazine Awards 2019 nominations will be announced Thursday, February 7, during an hour-long Twittercast. Finalists and winners will be honored at the annual presentation of the Ellie Awards at Brooklyn Steel in Williamsburg from 5:30 to 8:30 p.m. on Thursday, March 14. Tickets go on sale February 8.

 

The MPA Would Like to Thank the Following Sponsors for their Support of AMMC 2019

Alliance for Audited Media, CMG- Comag Marketing Group, Chartbeat, Deloitte, eMagazines, Facebook, Google, House of Kaizen, Issuu, LSC Communications, MRI, MediaRadar, Piano, Quad/Graphics, and ZINIO.

 

The MPA Would Like to Thank the Following Member Publishers for their Sponsorship and Support of AMMC 2019

Active Interest Media, Bonnier, Conde Nast, Hearst, Meredith, National Geographic, M. Shanken Communications, and Trusted Media Brands.

 

 

February 5 | American Magazine Media Conference 2019

 

May 8-9 | 

 

 

HENRY WINKLER JOINS THE 2019 AMERICAN MAGAZINE MEDIA CONFERENCE

 

MEDIAWORKS 360, INC. PARTNERS WITH THE CULINARY INSTITUTE OF AMERICA TO LAUNCH DISH, THE FIRST PREMIUM PRICED MEMBERSHIP PROGRAM OF THE CIA

 

THE ECONOMIST LAUNCHES “THE INTELLIGENCE”, A NEW DAILY PODCAST WITH ANALYSIS OF THE LATEST GLOBAL NEWS

 

GOLF UNVEILS DRAMATIC REDESIGN OF ITS PRINT MAGAZINE

 

VIEW ALL MEMBER PRESS RELEASES

 

Marketing & Market Development Manager | American Society of Landscape Architects 
| Washington, DC

 

Senior Editor | Money | New York, NY