TPG Capital Is Latest Bidder for Sports Illustrated
"Two other bidders are said to be in the running for SI, including former Milwaukee Bucks star Ulysses “Junior” Bridgeman...News Corp. also is considering a bid for SI, but is more interested in its digital property FanSided, per the NYP." reports Rob Williams.
How Publishers Like Active Interest Media Are Leveraging Their Media Brands for Marketing Services
Content-based, multiplatform marketing campaigns are changing the industry's ad sales model: Publishers like Active Interest Media have begun to recognize the power of catering to a brand’s marketing needs through customized packages that use their existing resources. Marketing services has become a tactical approach that begins with developing an internal team well-versed in the totality of a publisher’s offerings, and succeeds by promoting industry expertise, leveraging audience and a consultative approach that allows for customization.
Q&A with 1843 Magazine's Rosie Blau and Mark Beard
“The cover has been a big part of the discussion, obviously, about what we want to do as a magazine. For me, the goal to create the cover represented many different things that we were trying to do. My aim is that when you extend 1843 in whatever format, you find it surprising, it makes you smile and it leaves you with something that you want to share. It should be funny, but it should also be beautiful. And those are a lot of things to try and get into one place.” - Rosie Blau, Editor in Chief.
Newsweek Gains TAG Certification, Sees Uptick in Audience Numbers
“We are building on the 85 years heritage of Newsweek and the authenticity that is inherent in the brand,” Co-owner Dev Pragad told Publishers Daily. “Newsweek today is a completely standalone entity, and we are not focused on any of the affiliations that Newsweek had in the past — IBT, Daily Beast or The Washington Post.”