See the November 2018 Magazine Media 360º Data and Reports
The MPA – The Association of Magazine Media released the November 2018 Magazine Media 360° Brand Audience Report showing a Total Audience of 1.65 billion for the 110 magazine brands in the analysis. Access the latest Brand Audience Report, Brand Rankings, Top Ten Lists, and Audience Mix Infographics today.
With More Issues and an Increased Rate Base, EatingWell Declares Commitment to Print
A Q&A with publisher Tiffany Ehasz on how the epicurean title is drawing advertisers (and millennials) to the print magazine.
LIFE Archives Inspire Meredith's TV Show for Kids
Imagine Kids & Family and Meredith Corporation’s in-house television production company, Four M Studios, are set to produce a new animated series for children inspired by Life magazine’s rich archive of photos. Dubbed "Life for Kids," the project is the first collaboration between the companies.
Town & Country, Saks Fifth Avenue Reprise Jewelry Award Franchise
The duo will host its second annual jewelry awards on Jan. 24 in New York City.
Golf Redesigns: Sees Bump in Ad Pages Under New Ownership
The magazine, whose pages are now 17% larger, saw ad pages increase by 139% compared to February 2018, with total ad revenue up 143%. New and returning advertisers to the redesigned title include Lexus, TaylorMade, Callaway, Ping, Srixon and Dewar’s and Golf Myrtle Beach.
How New York Magazine Thinks about Having one Paywall Across Multiple Verticals
“We wanted to take these three different segments and treat them differently and be flexible enough to really target the people who are most likely to convert, rather than have a blanket rule across every site, every user, and treat them all equally.”
Ann Dwyer Becomes First Female Editor "Crain's Chicago Business"
“While passionate about print, Ann is eager to experiment and will partner with me as we continue to aggressively move forward in the digital space on several fronts,” Jim Kirk, publisher-executive editor of Crain’s, wrote in an email to staff Wednesday announcing the appointment.
Asian-American Magazine Slant'd Celebrates Its Anniversary
January 17, the magazine will celebrate its one-year anniversary and the release of a second print edition, Light and Dark. The event will include an open-mic and a story slam as well as a performance by Grace Clark, billed as Colorado's only Asian American female bluegrass musician.
First Data Leak Horror of 2019: 772 Million eMail Addresses Found in Public Cache
The first big data breach story of 2019 has broken, and it’s a whopper: 772 million email addresses and 22 million unique passwords have been found in a public cache called Collection #1. The discovery was revealed on Wednesday by Troy Hunt, cyber researcher and regional director at Microsoft.
"So Much Questionable Content:" Advertisers Want Better Brand-Safety Tools for Facebook Video Ads
"...Multiple agency execs interviewed for this article said that the controls are insufficient given advertisers’ concerns following YouTube’s brand-safety issues and considering how similar Facebook’s in-stream video ads are to YouTube’s pre-roll and mid-roll ads."
"Not There Yet:" Amazon Is a Looming Giant in Influencer Marketing
Most people don’t know about the program. It invites celebrities, micro-influencers and, in some cases, regular people with moderate followings to sign up for their own pages, with urls at Amazon.com/shop.
"Publishers Were Always a Second Priority:" Confessions of a Former Facebook Executive...
"If content was so important, you’d think we would be trying harder to please publishers. But it felt like almost every week we were delivering bad news to publishers."
Jesse Angelo Is Out as Publisher of The New York Post
In an announcement on Thursday, News Corporation, the newspaper’s parent company, said that Jesse Angelo was out as publisher and chief executive after two decades at the paper. Taking his place is Sean Giancola, The Post’s chief revenue officer.