MPA Daily News Roundup Archive

 Daily News Roundup 4/16/2019 

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 Daily News Roundup 4/11/2019 

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 Daily News Roundup 4/10/2019 

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 Daily News Roundup 3/29/2019 

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 Daily News Roundup 3/28/2019 

 Daily News Roundup 3/28/2019 

 Daily News Roundup 3/13/2019 

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 Daily News Roundup 2/28/2019 

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 Daily News Roundup 2/27/2019 

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 Daily News Roundup 2/26/2019 

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 Daily News Roundup 2/25/2019 

January 30, 2019

Trusted Media Brands Study Suggests Rise of Smart Devices in Homes Has Positive Impact on Family Life

"I can give you the informed scoop on how to pick the right side of a bet — and lose anyway."

-Bill Barnwell in ESPN The Magazine

It's some of the best backcountry skiing on earth—and almost no one's doing it.

-Backpacker

Hearst Magazines Taps First Creative Director for Branded Content

The publisher's branded content work is a sizable and growing part of its business: Nicolas Neubeck is taking up the new role at HearstMade, its branded content studio, after spending about four years as creative director of the company’s digital media division, where he focused on editorial content.

 

"Our Readers Expect a Different Quality:" How Hearst Began Renovating Hotels in the UK

Last summer, Country Living, the Hearst UK title for affluent countryside fans, opened the doors to its first hotel, the Lansdown Grove in Bath, U.K. Details from the landscaping to the menu and interior design had been decided by the Country Living editorial team, led by Susy Smith, group editorial director. Shortly after, a second Country Living Hotel opened in Harrogate, North Yorkshire.

 

Kalmbach Media Expands Ecommerce Opportunities, Scribd Surpasses 1 Million Subscribers

Earlier this month, as Model Railroader celebrated its 85thanniversary, Kalmbach Media reported its ecommerce arm was its fastest-growing division. It planned to expand its subscription-box business as it saw deepened revenue.

 

More on the Glamour.com Redesign: Improves Mobile Experience

Glamour.com now features a trending stories module and a built-in audio platform so mobile users can directly listen to podcasts like Glamour’s true-crime series “Broken Harts.”

 

More on Elle, Town & Country Hire Beauty Directors, CNX Adds Execs

Last fall, Conde Nast launched an expanded in-house creative agency CNX, capable of reaching a global audience while consolidating its areas of expertise.

 

Unilever Is Working on a Cross-Media Measurement Model to Help Gauge Campaign Effectiveness

Google, Facebook and Twitter are all on board... "The idea, as Unilever explains it, is to develop a model that will work with existing measurement tools to build a system that can operate across different markets and prioritize privacy concerns."

 

Reddit Jumps into Pay Per Click, Performance Advertising

Reddit built a strong foundation for advertisers based on engagement and brand awareness campaigns. Now the company will focus on performance advertising in a new bid type, pay-per-click advertising, which rolls out Wednesday.

 

Dented by Layoffs, BuzzFeed Charts a Path to a Sustainable Business

The company more or less hit its $300 million revenue target in 2018, but higher-than-expected operating costs doomed its efforts to turn a profit, said one source familiar with the matter.

 

Ghost Sites, Domain Spoofing, Fake Apps: a Guide to Knowing Your Ad Fraud

Digital ad fraud is a volume game. There are two core types: fraudulent ad impressions on any device, and click fraud — aka CPM and CPC fraud. Each type relies on volume, and that’s why there are a whole bunch of techniques used to drive large volumes of fraudulent impressions and clicks.

AMMC 2019

Ellie Nominations Coming Soon

The National Magazine Awards 2019 nominations will be announced Thursday, February 7, during an hour-long Twittercast. Finalists and winners will be honored at the annual presentation of the Ellie Awards at Brooklyn Steel in Williamsburg from 5:30 to 8:30 p.m. on Thursday, March 14. Tickets go on sale February 8.

 

The MPA Would Like to Thank the Following Sponsors for their Support of AMMC 2019

Alliance for Audited Media, ANC, Chartbeat, Deloitte, eMagazines, Facebook, Google, House of Kaizen, Issuu, LSC Communications, MRI, MediaRadar, PIB, Piano, Quad/Graphics, and ZINIO.

 

The MPA Would Like to Thank the Following Member Publishers for their Sponsorship and Support of AMMC 2019

Active Interest Media, Bonnier, Conde Nast, Hearst, Meredith, National Geographic, M. Shanken Communications, and Trusted Media Brands.

 

 

February 5 | American Magazine Media Conference 2019

 

May 8-9 | 

 

 

KALMBACH MEDIA OFFERS EXPANDED E-COMMERCE PRODUCTS FOR SEASONAL GIFT GIVING AND EXPERIENCE LEVELS

 

GLAMOUR.COM GETS A REDESIGN

 

CONDÉ NAST APPOINTS CREATIVE AND STRATEGY LEADS FOR ITS FULL-SERVICE CREATIVE AGENCY, CNX

 

THE CUT TO HOST DAYLONG ‘HOW I GET IT DONE’ EVENT ON MARCH 4TH

 

ACTIVE INTEREST MEDIA ANNOUNCES PROMOTIONS AND NEW DIVISION STRUCTURE

 

INSIDE GARDEN & GUN'S FEBRUARY/MARCH 2019 ISSUE

 

MEDIAWORKS 360, INC. PARTNERS WITH THE CULINARY INSTITUTE OF AMERICA TO LAUNCH DISH, THE FIRST PREMIUM PRICED MEMBERSHIP PROGRAM OF THE CIA

 

VIEW ALL MEMBER PRESS RELEASES

 

Marketing & Market Development Manager | American Society of Landscape Architects 
| Washington, DC

 

Senior Editor | Money | New York, NY