Hearst Magazines Taps First Creative Director for Branded Content
The publisher's branded content work is a sizable and growing part of its business: Nicolas Neubeck is taking up the new role at HearstMade, its branded content studio, after spending about four years as creative director of the company’s digital media division, where he focused on editorial content.
"Our Readers Expect a Different Quality:" How Hearst Began Renovating Hotels in the UK
Last summer, Country Living, the Hearst UK title for affluent countryside fans, opened the doors to its first hotel, the Lansdown Grove in Bath, U.K. Details from the landscaping to the menu and interior design had been decided by the Country Living editorial team, led by Susy Smith, group editorial director. Shortly after, a second Country Living Hotel opened in Harrogate, North Yorkshire.
Kalmbach Media Expands Ecommerce Opportunities, Scribd Surpasses 1 Million Subscribers
Earlier this month, as Model Railroader celebrated its 85thanniversary, Kalmbach Media reported its ecommerce arm was its fastest-growing division. It planned to expand its subscription-box business as it saw deepened revenue.
More on the Glamour.com Redesign: Improves Mobile Experience
Glamour.com now features a trending stories module and a built-in audio platform so mobile users can directly listen to podcasts like Glamour’s true-crime series “Broken Harts.”
More on Elle, Town & Country Hire Beauty Directors, CNX Adds Execs
Last fall, Conde Nast launched an expanded in-house creative agency CNX, capable of reaching a global audience while consolidating its areas of expertise.
Unilever Is Working on a Cross-Media Measurement Model to Help Gauge Campaign Effectiveness
Google, Facebook and Twitter are all on board... "The idea, as Unilever explains it, is to develop a model that will work with existing measurement tools to build a system that can operate across different markets and prioritize privacy concerns."
Reddit Jumps into Pay Per Click, Performance Advertising
Reddit built a strong foundation for advertisers based on engagement and brand awareness campaigns. Now the company will focus on performance advertising in a new bid type, pay-per-click advertising, which rolls out Wednesday.
Dented by Layoffs, BuzzFeed Charts a Path to a Sustainable Business
The company more or less hit its $300 million revenue target in 2018, but higher-than-expected operating costs doomed its efforts to turn a profit, said one source familiar with the matter.
Ghost Sites, Domain Spoofing, Fake Apps: a Guide to Knowing Your Ad Fraud
Digital ad fraud is a volume game. There are two core types: fraudulent ad impressions on any device, and click fraud — aka CPM and CPC fraud. Each type relies on volume, and that’s why there are a whole bunch of techniques used to drive large volumes of fraudulent impressions and clicks.