Trusted Media Brands Has a 4-Person Team Developing New Consumer Products
The decision to lead TMB’s revenue diversification efforts from the digital side of the house, rather than the direct-marketing side, hinged on the publisher’s desire to go after big audiences, CEO Bonnie Kintzer said.
New York Magazine Jason Sylva on How to Launch a Paywall
In this podcast - "hear from Jason Sylva, general manager of consumer marketing revenue at New York Magazine, as he discusses its decision to go with a dynamic paywall."
Instagram's New e-Commerce Feature Is a $10 Billion Opportunity for Facebook: Deutsche Bank
"We think a more streamlined E-Commerce experience on Instagram could add an incremental $10 [billion] of revenue in 2021, and we see 'Checkout with Instagram' as a key step towards unlocking this opportunity," Deutsche Bank analyst Lloyd Walmsley wrote in a note to investors on Monday.
"Auditing As We Know It Is Dead for Online Media:" Advertisers Seek Auditing Alternatives
The rush of advertisers reviewing whether their media budgets are being spent wisely online was meant to stimulate the audit industry when in reality it has exposed its flaws. Advertisers are going beyond classic price auditing in their attempts to buy better ads.