At Nearly 100, Architectural Digest Thrives in the Digital Age
Architectural Digest’s digital presence is divided into three digital brands, including the millennial-focused Clever and industry-centric AD Pro, which just launched its B2B subscription platform this week.
Reebok Denies Report That Beyonce Critized It for Lacking Diversity
“She had a meeting at Reebok and they had a whole presentation of everything, potential products, how this could all look,” writer Nick DePaula said on ESPN’s "The Jump," noting that Beyoncé asked if the team in the room would be the team working on her product. When she received an answer in the affirmative, DePaula says Beyoncé said, “Nobody in this room reflects my background, my skin color and where I’m from and what I want to do. She kind of took a step back and left and it did not come to terms.”
"We’re a Brand-Safety Haven:" Hearst UK Chief Wants to Win the Brand Safety War
In the face of industrywide challenges, Hearst UK grew its digital ad revenues by 30% in 2018. Magazine print circulation remained steady, and the group raked in millions of pounds in new revenue by licensing its magazine brands as products, from Men’s Health beef jerky to two Country Living hotels.
More on Digital-Savvy Cosmopolitan Editor in Chief Tames Instagram's Feedback Loop
While the Facebook-owned image-sharing app is a rival for the overworked attention spans of readers, Instagram also helps to inform her editorial decisions, The New York Times reported last week.
More on Bumble Goes to Print with Its New Lifestyle Magazine, Bumble Magazine
Bumble is the latest digital brand to try to extend its reach through a print publication. The dating app maker today announced the launch of Bumble Mag, a lifestyle publication it produced in partnership with Hearst that offers stories and advice about dating, careers, friendship and more to Bumble’s over 50 million users.
Remember Free TV? It’s Coming Back in a Big Way.
Suddenly, the retro notion of free TV—with ad loads that are roughly half of the linear average—has emerged as a lucrative and essential component of the industry’s streaming future. Now bigger players like Viacom are eagerly pushing into AVOD.