Magazines, Newspapers Push Cyber-Monday Subscription Deals
For $5, consumers can get subscriptions to magazines such as Reader’s Digest, Allrecipes, Better Homes & Gardens, Martha Stewart Living, and more...
Tighter Budgets and Relegated Roles Can’t Hold Down Smart Editors
"A great editor is the best investment you can make:" Folio's Cable Newhaus looks "at a few well-known books that are doing a good job of managing their health as we speed into 2019."
4 Holiday Trends to Watch: Online Retailers "Go Old School"
Amazon is shipping its toy book to shoppers’ mailboxes while eBay placed a shortened six-page version inside People magazine’s “Sexiest Man Alive” issue.
Hearst's Launch Shark Tank Gives Boost to Latest Product: Itself
Oprah Winfrey has her own magazine. So do Dr. Oz, the Food Network and HGTV. Now the ABC program “Shark Tank” is the latest TV creation to test the concept. Hearst Magazines, the publisher behind those aforementioned periodicals, is releasing a limited-edition “bookazine.”
AIM's Jonathan Dorn: How Brand Extensions Can Transform a Media Business
Active Interest Media (AIM) has made a name for itself as company that has innovated in media brand extension. Across its five core media channels of magazines and websites it has developed a business that leverages the audiences that it has curated...