"Good, respectful, strategic direct marketing certainly has a place in the marketing mix for most brands. Direct marketing can help close the loop with in-market shoppers, but DM efforts work much more powerfully and predictably when they sit on a strong base of advertising." Linda Thomas Brooks, President and CEO, MPA – The Association of Magazine Media.
Five Charts: The State of Attribution
Crediting a purchase is a key part of many marketing campaigns. But data quality issues, the complexity of cross-device campaigns and marketers’ reliance on outdated attribution models have hindered them from more accurately linking a specific piece of marketing to sales.
D.C. News Brief: Updates to Facebook's Political Ads Archive System
For the past several months, MPA has been pushing hard for Facebook to make changes to their political ads archiving system. As a result of our negotiations, we are pleased that Facebook announced that they will stop including news media in their political ads archiving system, reversing their policy of requiring media organizations to register ads promoting content deemed “political.”
Apple Loses Spot As World's Most Valuable Public Company to Microsoft
Microsoft surpassed Apple periodically throughout the week during intraday trading, but Apple consistently beat out Microsoft in market valuation at market close.
DIS2019, Berlin March 25-26 2019
Created by FIPP, the network for global media, and VDZ, the association for German publishers, Digital Innovators' Summit (DIS) in Berlin is the annual event in Europe for media companies to attend. A premium event now in its 12th year, DIS is the essential platform for quality media to share insights and innovation.