December 3, 2018

 

“People will need vacations after this wedding...”

- Priyanka Chopra in Vogue

 

People have all kinds of theories about this abandoned Christmas tree in the NYC subway

- Fast Company

A Resilient Michael Clinton Brings Business Continuity to Hearst Magazines

Clinton, overseeing most of the company's revenue-generation efforts, is markedly bullish. “We have great revenue and great profits,” Clinton says. “It’s been a very easy evolution [to Young] because Troy and I have been working together for five years.”

 

Harper’s Bazaar Launching Quarterly Digital "Covers"

“A cover story always signifies something deserves your attention — you know with a cover that it’s the most important story,” Joyann King, editor of the website said. “It really allows us to deliver high-profile, high-fashion and celebrity content more than just in print.”

 

Catholic Herald Magazine Launches in NYC with Swanky Lunch

Sir Rocco Forte — here to launch an American version of the 130-year-old Catholic Herald magazine — hosted a luncheon Thursday at the Knickerbocker Club for 30 guests and 57 turned up.

 

Washington Examiner to Expand into a Nationally Distributed Magazine with a Broadened Editorial Focus

Currently available only to lawmakers, decision-makers, and others involved in D.C.’s political process, the expanded publication will launch on Jan. 1 with new life and culture content and a nationwide subscriber footprint.

 

Publishers Make CMOs Key to Consumer Reach

Hearst Newspapers in June hired Mark Medici from Cox Media Group as its first CMO, overseeing the marketing for 24 dailies and 64 weeklies, including the Houston Chronicle and San Francisco Chronicle.

 

TNG, Comag Sold to AMI Backer Chatham Asset Management

The deal, which sees the largest wholesaler and national distributor to American newsstands change hands, is expected to close by Dec. 31.

 

Running with LTB: Keep a Knockin' But You Can't Come In

"Good, respectful, strategic direct marketing certainly has a place in the marketing mix for most brands. Direct marketing can help close the loop with in-market shoppers, but DM efforts work much more powerfully and predictably when they sit on a strong base of advertising." Linda Thomas Brooks, President and CEO, MPA – The Association of Magazine Media.

 

Five Charts: The State of Attribution

Crediting a purchase is a key part of many marketing campaigns. But data quality issues, the complexity of cross-device campaigns and marketers’ reliance on outdated attribution models have hindered them from more accurately linking a specific piece of marketing to sales.

 

D.C. News Brief: Updates to Facebook's Political Ads Archive System

For the past several months, MPA has been pushing hard for Facebook to make changes to their political ads archiving system. As a result of our negotiations, we are pleased that Facebook announced that they will stop including news media in their political ads archiving system, reversing their policy of requiring media organizations to register ads promoting content deemed “political.”

 

Apple Loses Spot As World's Most Valuable Public Company to Microsoft

Microsoft surpassed Apple periodically throughout the week during intraday trading, but Apple consistently beat out Microsoft in market valuation at market close.

 

DIS2019, Berlin March 25-26 2019

Created by FIPP, the network for global media, and VDZ, the association for German publishers, Digital Innovators' Summit (DIS) in Berlin is the annual event in Europe for media companies to attend. A premium event now in its 12th year, DIS is the essential platform for quality media to share insights and innovation.

 

December 5 | 

 

February 5 | American Magazine Media Conference 2019

 

CONVERSATION HIGHLIGHTS + PHOTOS FROM THE TEEN VOGUE SUMMIT

 

ENTERTAINMENT WEEKLY’S 2018 ENTERTAINERS OF THE YEAR COVER FEATURING CRAZY RICH ASIANS, CARDI B, DARREN CRISS, BLACK PANTHER AND MORE

 

HOUSE BEAUTIFUL ANNOUNCES THREE NEW EDITORIAL HIRES

 

HEARST MAGAZINES AND SONY PICTURES TELEVISION ANNOUNCE INSIDE THE SHARK TANK

 

NEW YORK MAGAZINE LAUNCHES NEW HOME PAGE DESIGN

 

VIEW ALL MEMBER PRESS RELEASES

 

Senior Editor | Money | New York, NY

 

Faculty | Northwestern University | Chicago, IL