Q&A with Rob Yagid, Executive Director, KeepCraftAlive: "At its core the #KeepCraftAlive initiave is about awareness. We strive to generate awareness of the skills gap and its far reaching impact in order to ignite action."
High Times Acquires "Buyer's Industry Guide," BIG Show
The acquisition will expand High Times’ event production business, which includes festivals like the Cannabis Cup, Reggae On The River and industry events, such as the High Times Business Expo.
Magazine Media 360° Brand Audience Report Released
The October 2018 Magazine Media 360° Brand Audience Report shows that Total Audience remains strong at 1.8 billion for the 114 magazine brands in the analysis. We continue to see the same trends as recent months, with Mobile Web (+5.6%) and Video (+23.7%) on the steady rise.
To Hold Facebook Accountable, Stop Calling It a Tech Company
To be sure, Facebook utilizes technology, but that doesn't make it a tech company any more than Exxon Mobil (because it uses instruments to find oil) or Burlington Northern (because it's based on the invention of the steam engine).
The Death of Keywords As Audiences Become Key to Targeting in Search
Companies like Yelp, as well as traditional search platform companies such as Google and Bing have slowly begun to rely more heavily on building audiences rather than keywords to target consumers.
CMO Tenures Grow Longer: Study
Women better represented in CMO roles than elsewhere in C-suite.
25 Days of Cookies: Martha Stewart Living's December Issue
Martha Stewart Living's December issue is all about one thing - cookies! These chai snowball confections are a festive sweet treat that packs all the spicy winter flavors we love.