"Revisiting My 3 Predictions for Magazine Media in 2018" - Caysey Welton at Folio:
"It would be an exhaustive exercise to drill down too much and make microeconomic forecasts, so instead I wanted to call out a few broader trends that connected with the majority of our community."
New York Times Launches Campaign to Educate Audiences About Paying for Quality Journalism
The New York Times is running a new global brand campaign called 'The Truth Is Worth It.' It aims to show their readers that the time, commitment, and tenacity required by its investigative teams and reporters worldwide is only possible with a sustainable subscription model.
Allure Editor Michelle Lee on the Upside of Being Underestimated
Lee credits a strong survival instinct and immigrant mentality as critical to her rise to the top of one of media’s most revered mastheads.
Fortune Hires Abril to Cover Tech in San Francisco
Abril previously served as the technology reporter for the Dallas Business Journal. During her three years there, she launched TechFlash, a daily online newsletter that covered technology and startup stories across Dallas-Fort Worth.
Ad Age: The Not-Hot List for 2019
"...while it's helpful for marketers to hear about things they may want to test out and invest in, it's equally important (if not more so) to identify what to dial back in their marketing mix in order to put their time, effort and budget dollars elsewhere..."
What Facebook's Link to Google's Open Bidding Means for Publishers
Facebook claims in a blog post that joining Google’s Open Bidding program will help publishers maximize their sales by letting multiple sources of demand — ad networks, exchanges and demand-side platforms — compete to place bids in a unified auction.
"The Great High School Imposter;" Mike Makowsky Adapting GQ Article for Condé Nast, Participant Media
Participant Media has teamed with Condé Nast Entertainment for a film adaptation based on the Daniel Riley GQ Magazine article The Great High School Imposter.