Trusted Media Brands Taps John Boland as Sales VP and More People on the Move
Joanna Harp is the new publisher and CRO of Dance Media, The Atlantic bolsters its design team, ForbesWomen taps new editorial leadership, and more announcements.
YouCam Makeup Collaborates with Cosmopolitan, Tracks Campaign ROI Cross-Platform
Recently, Perfect connected with its first publisher, Cosmopolitan, to test the limits of turning a print or digital ad from a distraction to a disruption. The partnership between Cosmopolitan and YouCam debuted in the October issue of the magazine as an eight-page native content package with Macy’s.
Fortune Magazine Officially Sells to Thai Businessman
Meredith still has Money and Sports Illustrated up for sale: The Fortune brand was purchased for $150 million cash by Fortune Media Group Holdings Limited, wholly owned by Jiaravanon after he was announced as the intended new owner last month.
FIPP CEO James Hewes on What Will (Likely) Be Happening in Media in 2019
"I think the first challenge will clearly be around print revenue. In most markets, this will continue to decline, although there are signs that this is happening at a slower rate. In turn, this will create pressures on costs – which is probably the second challenge, how do we make traditional print operations even more efficient."
Chartbeat's Most Engaging Stories of 2018
Chartbeat just released its annual list of the Most Engaging Stories of 2018, the articles that were most-read this year based on highest Engaged Time.
The 7 Biggest Agency Mergers, Acquisitions and Shake-ups of 2018
The agency space was all about the art of the deal this year: "Interpublic announced a $2.3 billion deal to buy Acxiom's Marketing Solutions business, one of the biggest plays in the agency space since Publicis bought Sapient in 2014." reports Megan Graham.
Ad Industry Puts Facebook on Defensive with Rebuke from Top Media Executive
Are advertisers 'on the cusp of a mighty rebellion' against the social service? Megan Graham writes "advertisers have more or less turned a blind eye and continued spending on the platform."