MNI Targeted Media's Vicki Brakl Talks Strategy Behind Digital, Print Ad Bundles
Looking toward the new year, growing revenue and reaching target audiences will be top of mind for publishers and advertisers: Vicki Brakl, vice president, integrated marketing, MNI Targeted Media Inc., spoke with Publishers Daily about how those entities can use data and traditional ad strategies to maximize their success across print and digital subscription campaigns.
The 32 Most Memorable Magazine Covers of 2018
It was a banner year for diversity on the newsstands, as well as for the new generation of supermodels like Bella Hadid and Kaia Gerber.
The Advocate Names Zach Stafford Editor in Chief
The Advocate is owned by Pride Media Inc. Earlier this month, Out, another Pride Media publication, made history of its own, naming Raquel Willis the first transgender woman to take the executive editor role at the title.
The Atlantic Hires Design Team, Dance Media Taps New Publisher-CRO
The Atlantic has hired design team Peter Mendelsund and Oliver Munday to revamp the look of the magazine. Mendelsund, well-known as the longtime associate art director for publishing house Alfred A. Knopf, will serve as The Atlantic’s creative director.
Analyst Predicts Amazon, Netflix Will Introduce Advertising Model in 2019
"“Will Amazon and or Netflix be next with advertising models? Bet on it,” says the expert, Stuart Schneiderman, a vice president at the New York City-based research firm Advertiser Perceptions.
Der Spiegel to Press Charges Against Reporter Who Made Up Articles
Der Spiegel has announced that it will press charges against a former star reporter accused of systemically faking interviews and articles, in what might be the biggest journalism scandal in Germany since another newsmagazine published fake Hitler diaries 35 years ago.
Salon Tacks Back to Subscriptions in an Effort to Revive Revenue
More than a decade ago, Salon bet that readers would be willing to pay for an ad-free, subscription version of its site. Today, with its chip stack diminished, Salon is making a similar wager.
Ad Fraudsters Are Becoming More Sophisticated
The multilayered approach that scammers use to siphon money highlights the cat-and-mouse problem of policing ad fraud.
5 Brand-Safety Tips For Programmatic World
Brand safety is one of the key concerns for more than 59% of programmatic advertisers today, eMarketer reports, due to issues of recurring fraud and ad network bad practices, such as displaying ads next to offensive content that greatly misaligns with a brand’s messaging.