Publishers Need to Boost Event Marketing to Outflank Digital Ad Giants
As publishers face the ongoing threats from Google, Facebook and Amazon in digital advertising, experiential-marketing strategies are a key way to connect audiences with editorial expertise and sponsors.
"Facebook Is Least-Trusted Tech Outfit:" Toluna Poll
The December research found that 40% trust Facebook least with their personal information, according to reports. Next -- tied for second with 8% apiece -- are Twitter and Amazon: according to a poll by Toluna.
Richard Gingras of Google News on Tech's Responsibility with "Fake News," Regulation and the Old Internet.
"I remember one time saying 25 years ago, and this isn’t particularly profound, but that the Internet is going to replace our central nervous system."
Hearst Focuses Licensing Plans on Men’s Health and Women’s Health
Hearst Corp., which acquired Rodale earlier this year, is focusing licensing efforts from that acquisition on Men’s Health and Women’s Health magazines, while looking at Prevention, Bicycling and Runner’s World for “niche opportunities,” says Hearst’s Steve Ross.
Funke: "I’ve Reported on Misinformation for More than a Year. Here’s What I’ve Learned."
Misinformation is a constantly evolving phenomenon that knows no bounds when it comes to format, platform, message and creator.
Hearst LIVE: A Look Back at Hearst's Top Stories of 2018
Discover the day's top news, entertainment and information through the lens of Hearst's 360 + businesses and partners.
Folio: Reports The Advocate Taps into Mag Founder Zach Stafford as New Editor in Chief and Other People on the Move
Goop names former Condé Nast editor as its first creative director, former Condé Nast Entertainment EVP Joy Marcus joins AnyClip's board of directors, and more media moves.