6 Questions for 1843, The Economist’s Newly Relaunched Lifestyle Magazine
Aiming to broaden its advertiser and subscriber base, The Economist gives its sister title another refresh.
Leadership Briefs: 3 Executives on Navigating Challenges in New Roles
Profiles in creative leadership, from indie mags to nationwide publishers: John Deschner, Managing Director, Condé Nast’s CNX; Beth Tomkiw, Trusted Media Brands, Chief Content Officer; and Adam Fitzgerald, Editor-in-Chief, Iron & Air Magazine.
Seeking More Consumer Revenue, Publishers Like Active Interest Media and Golf Digest Are Investing Heavily in E-Learning
Magazine brands in both B2B and B2C markets now have the opportunity to leverage both their brand equity and their existing content infrastructures to turn this taste for digital self-enhancement into serious businesses.
4 Steps to Reinvigorate Sales and Radically Transform the Publishing Business
David Pachter, Executive Chairman of JumpCrew writes "Contrary to industry trends, publishers with well-defined audiences can become growing companies with quality content. The challenge most publishers are facing is creating noteworthy content and sought-after products in the face of declining ad revenue. Many are, unfortunately, trying to survive by focusing on cutting content expenses; that’s not a solution. Transformation and growth require a different pattern of behavior."
Mark Zuckerberg Says Facebook May Pay Publishers to Put Their Stuff in a Dedicated News Section
The Facebook CEO floated a “news tab to surface more high-quality news,” and said he’s willing to write checks to support it.