IMAG Conference 2019 Recap
...ICYMI: Independent and enthusiast magazine media executives from across the country came together for robust conversation and candid idea sharing at the Annual IMAG Conference in Charleston, SC. This year’s conference was chaired by Donna Kessler, president of Morris Media Network, with a special assist from Samir “Mr. MagazineTM” Husni. The local host was Rebecca Wesson Darwin, co-founder and CEO of Garden & Gun and her team.
UK Boss of Conde Nast, Albert Read: "I Don’t Think Magazines Are Doomed"
Courtesy of The Telegraph "Fortunately for Mr. Read, Vogue and its stablemates are holding up relatively well in print. On his promotion Read took the radical step of ceasing monthly publication of Glamour magazine, an "outlier" targeting a mass rather than an elite audience."
Conde Nast Sets Up Pop-Up Outside Upfronts
Condé Nast took this message to the streets of New York, setting up installations outside of the upfronts to attract media buyers and executives heading to presentations by the biggest TV networks showcasing their programming.
House Beautiful Announces Roster of Designers for the Whole Home Project
For the second iteration of the House Beautiful wellness-focused concept house, the Whole Home Project, the magazine has enlisted design firms from across the country to bring the newly built property to life.
Publishers Need to Adopt Strategies to Better Optimize Mobile Header Bids
PubMatic notes that 2019 will serve as a turning point for future mobile growth; mobile devices are poised to overtake televisions regarding user time spent for the first time ever.
Folio: Reports People on the Move This Week— Bonnier Corp. Taps New Group Digital Director
Hearst Connecticut Media Group has a new group publisher, Industry Dive makes new editorial hires and more.
The Week that Was in Magazine Media: Vanity Fair Digitize Archives, Read the Latest on the Quad/LSC Merger and Other Industry Happenings
Greg Dool reports on what's happening in the magazine world this week.
Former Cosmopolitan Editor to Lead Editorial Launch at The Well
Michele Promaulayko will be plotting the overall content strategy at the new wellness club.
How the Founder of Latina Magazine Is Diversifying Hollywood
Hollywood is putting more effort than ever before into increasing diversity on and off screen. But there’s still a long way to go. Back in 1996, Christy Haubegger saw a similar problem in the magazine world — there were no American magazines that targeted a Latina audience or that had Latinas on the cover.
Magazine Media 360° March 2019 Brand Audience Report Data Is Here!
The March 2019 Magazine Media 360° Brand Audience Report starts the year with a Total Audience of 1.7 billion which is up 5.2% versus year ago for the 107 magazine brands in the analysis. This is the first report for CY 2019 now that we are newly on a quarterly release frequency.