Each weekday, MPA distributes the popular Daily News Roundup e-newsletter to members, filled with curated industry news and member announcements. Below is the latest Web version of the Daily News Roundup e-newsletter.
• December 2019
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December 23, 2019
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Ad Age: In a New Milestone, the Internet Will Acount for Half of Ad Spending in 2020
Zenith expects U.S. internet ad spending to jump 12.4 percent in 2020 to $135 billion, accounting for 53 percent of ad spending. GroupM forecasts worldwide internet ad spending to increase 11.1 percent in 2020 to $326 billion, capturing 52 percent of ad spending.
2020 Media-Publishing Predictions: Privacy, CPMs And Cultivating Connections
"Third-party cookies are unlikely to make a comeback, and while programmatic advertising is a real source of revenue for many publishers, the margins aren’t going to allow for arbitraging cheap traffic to a website at the scale needed to grow a sustainable long-term operation."
Katherine Bell Named EIC of Quartz, Strong Focus on Membership
Former Barron’s EIC Katherine Bell has been tapped to lead Quartz, succeeding Kevin Delaney, who stepped down in October. Delaney is currently a senior advisor to Quartz.
Q&A with LSC Communications Chairman/CEO/President, Tom Quinlan
“I’m Still A True Believer In The Power Of Print To Deliver Content In A Convenient And Engaging Way.”
Product Packaging As We Know It Is About to End
How Coca-Cola, Procter & Gamble, Nestlé, S.C. Johnson and others are moving toward sustainability.
Essential Third-Quarter Stats for Ad Tech and Platforms
The ups and downs of various industry leaders.
Eighteen Industry Leaders to Participate in Inaugural Leadership Training Curriculum in Collaboration with the Google News Initiative
MPA and the Poynter Institute Announce the Magazine Media Executive Development Program: “MPA is thrilled to have Poynter provide this exclusive and customized leadership training to a select and notable group of our members’ magazine media executives,” said Linda Thomas Brooks, President and CEO, MPA – The Association of Magazine Media. “As the media world continues to face new challenges and opportunities, it is crucial to facilitate professional development programs that will help ensure the longevity and success of the industry and its talent.”
MPA Releases 5-Year Study Showing Magazine Media Has Reached 2 Billion Total Audience and Is More Engaging Than Non-Magazine Brands
Study shows magazine media has reached 2 billion total audience and is more engaging to consumers online than non-magazine brands: “Magazine brands have evolved into true multi-media platforms that grab and hold the attention of audiences,” said Linda Thomas Brooks, President and CEO of MPA – The Association of Magazine Media. “The Magazine Media 360° reports demonstrate that regardless of format or platform, consumers are passionate about magazine media and continue to trust and deeply interact with the professionally researched, written, edited and curated content.”
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