Bookmark Us! MPA News Roundup 2020
The MPA News Roundup 2020 has been re-created to provide news and highlights for the magazine media industry. Weekly updates to the newsletter will appear on our website, so that you can stay on top of all the latest industry news.
April 3, 2020
INDUSTRY NEWS…What we are up to
4 Shout-Outs to Publishers Doing Their Part during the COVID-19 Outbreak
Mansueto Ventures magazine Inc. hosted a nation-wide virtual town hall forum in collaboration with the U.S. Chamber of Commerce on March 27. The free forum offered information on the Federal Government’s $2 Trillion stimulus package and how it will impact various markets. Folio (3/27)
Publishing During A Pandemic: Doug Olson, President, Meredith Magazines, To Samir “Mr. Magazine™” Husni: “It’s Important For Us To Stay Laser-Focused On Creating Relevant And Essential Content For Consumers And Supporting Our Partners…We’re All In This Together...”
“I think from our perspective, our content and premium storytelling is resonating with consumers right now, even more so than usual. Our content is vital and an important much-needed escape from the current C-19 crisis.” Mr. Magazine™ (3/27)
How entertainment publishers are adapting their coverage
As coronavirus continues to interrupt events and dominate the news cycle, entertainment and lifestyle publishers are seeing their planned content get upended. Even People’s Star Tracks photo gallery, which is a photo gallery featuring celebrities in their day-to-day life, has made sure to publish only social-distancing compliant photos. Digiday (3/30)
These photos capture a world paused by coronavirus
Stuck at home from New York to Nairobi, National Geographic photographers focus on family, empty streets, and walks in the wild. National Geographic (3/25)
Meredith to Launch Multiplatform Personal Finance Brand 'Millie'
“As the pandemic spreads throughout the country and Americans are adapting to the evolving economic circumstances, Millie’s purpose takes on greater meaning as women look for financial advice and solutions for themselves and their family,” according to Catherine Levene, president of Meredith Digital. MediaPost Communications (3/31)
Lessons from Time's Ground-Breaking Two Year immersive VR project, The March
In addition to the VR project, Time created a digital destination and print issue – a double issue of Time, featuring content about the meaning of the March on Washington and the state of equality in America. FIPP (3/31)