Bookmark Us! MPA News Roundup 2020

The MPA News Roundup 2020 has been re-created to provide news and highlights for the magazine media industry. Weekly updates to the newsletter will appear on our website, so that you can stay on top of all the latest industry news.


April 17, 2020

 

INDUSTRY NEWS…What we are up to

 

  • Publishers’ revenue heads emphasize short term as coronavirus drags on
    The advice of many publishers is to remain flexible. Digiday (4/13)

  • Hearst Pivots to Instagram Live While Audiences are Cooped Up at Home
    Despite the days running together during social distancing, on any given day you can tune into a set schedule of Instagram Live streams, hosted by 20 of Hearst Magazine’s titles. Digiday (4/15)

  • Meredith Corporation Introduces Meredith Audience Action Guarantee (MAAG)
    Meredith Audience Action Guarantee (MAAG) is an expansion of its advertising guarantee that a specific number of readers will take action as a result of seeing a brand campaign in Meredith magazines. AdWeek - registration required (4/15) and MediaPost Communications (4/16)

  • How Publishers are Using Podcasts as a Major Growth Engine
    According to several recent studies, podcasts are proving to be an effective source of revenue and a strong way to increase subscriptions. What’s New in Publishing (4/16)

  • Architectural Digest Reports Boost in Traffic, Engagement, Launches 'AD Visits' Series
    Architectural Digest reports an increased frequency of its Clever newsletters and an 80% increase in traffic. MediaPost Communications (4/16)

  • Hearst Magazines’ Kate Lewis on Adapting Editorial Content in a Time of Crisis
    Hearst Magazines’ Kate Lewis discusses how they are adapting to creating content in an all-remote world, from putting out magazines to pulling off photography and video shoots. Digiday (4/13)

  • Remote Dance Party While Working from Home
    Throughout the crisis, Active Interest Media CEO Andy Clurman has hosted weekly town hall meetings to keep staff up to speed. SNEWS (4/16)

  • Publishing During a Pandemic: An Interview with Eric Schurenberg, CEO of Mansueto Ventures
    Mansueto Ventures’ Eric Schurenberg tells Samir Husni that Inc. “stood by small business owners and fast-growing entrepreneurs for 40 years and we will stand by them now and do whatever it takes to help them through this crisis” and that Fast Company “will be standing shoulder-to-shoulder” with readers. Mr. Magazine (4/10)

  • Vox’s Solicits Reader Contributions to Keep its Content Free
    Vox Editor-in-chief Lauren Williams gives an interview to Folio (4/10)  on why the site is avoiding implementing a paywall and soliciting contributions from readers from those readers who can afford it, in order to preserve free access to its journalism for those who can’t. Vox (4/8)

  • On the Cover of New York Magazine: New York City, 4 Weeks In
    The magazine’s April 13 issue looks at how New York City is holding up a month in to the pandemic. New York Magazine (4/13)