Bookmark Us! MPA News Roundup 2020

The MPA News Roundup 2020 has been re-created to provide news and highlights for the magazine media industry. Weekly updates to the newsletter will appear on our website, so that you can stay on top of all the latest industry news.

 

April 24, 2020

  

INDUSTRY NEWS…What we are up to

 

Translating a Quality User Experience from Print into Digital

How The Atlantic, National Geographic and New York Magazine carry on their print legacies in digital environments. Folio (4/21)

 

How COVID-19 is Shaping Content Consumption Globally, and What it Means for Publishers

Readers are returning to trusted print news sources during the pandemic, many searching for positivity. According to Hisham Itani, Head Of Marketing at Deep BI, Inc., “engaging with readers now and guiding them through the funnel — even if it is with something as simple as a newsletter signup, registration or mobile app download — is betting that over time the customer’s long term value will be significant indeed.” What’s New in Publishing (4/22)

 

Media Organizations Are Developing Products Faster Than Ever During Pandemic

Publishers are getting new offerings to readers and advertisers in days, not weeks. AdWeek – registration required (4/23)

 

Sustainability in Publishing: Consumers Setting the Pace

Publishers and their suppliers are increasingly recognizing that future compliance with sustainability targets will be driven by the concerns of consumers and not merely statutory or institutional regulations. FIPP (4/21)

 

 'People' Insiders Panel Finds Women Focused On Wellness, Self-Care During Pandemic

People Insiders Panel, part of Meredith Corp, is comprised of 14,000 consumers that have joined through invitation via print, website and social media platforms. The Panel recently turned to its network of members to take a closer look at how women are approaching wellness and personal self-care practices as the COVID-19 pandemic continues on. MediaPost Communications (4/21)

 

The New Normal for Fashion, Celebrity Shoots at Hearst Magazines

From photographers shooting their live-in model partners to A-listers applying their own makeup for cover shoots and there’s not an entourage or diamond in sight. WWD (4/16)