Bookmark Us! MPA News Roundup 2020

The MPA News Roundup 2020 has been re-created to provide news and highlights for the magazine media industry. Weekly updates to the newsletter will appear on our website, so that you can stay on top of all the latest industry news.


August 4, 2020

INDUSTRY NEWS…What we are up to

5 Changes that Will Drive the Future of Media Post Coronavirus Crisis
Five media executives, including from Meredith, Hearst, and Vox, share their predictions for what changes are expected to come out of this turbulent time.Digiday 7/27

A Running List of When, How —and If — Publishers Return to the Office
Five months into the coronavirus crisis, the media industry has figured out that it can operate its key functions remotely almost entirely. Digiday 7/30

How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth
Features insights from Meredith, Bonnier and Conde Nast audience experts on new retention strategies.Folio 7/29

Newsletters are opening new avenues of growth for publishers
Journalism is witnessing the rise of a new business model. Some journalistswholaunched their own newsletters in recent years have found that they can generate significant revenues through subscriptions.What’s New in Publishing 7/31

Conde Nast Shows More Signs Of Cookie-Less Future For Publishers
Conde Nast's unit for healthcare advertising last week touted its new technology to track its digital audience without using cookies.MediaPost 7/27

Meredith Wins $12.2 Million Deduction in TaxCasethat Establishedit'sa Manufacturer
At issue was whether Meredith is technically a manufacturer,which qualifiedthe company forthe then existing manufacturertax break, whichwasdesigned to keep production jobs in the U.S.Des Moines Register 7/27

‘Allure’ November Issue Is Dedicated To Sampling, Shopping For Beauty Products
The November issue will feature an issue-wide integration with the YouCam Makeup app that allows readers to augmented reality to "try on" products featured in the magazine.MediaPost 7/24

How Hearst UK’s new product testing facility enhances relationships with readers and partners
The Hearst Institute, a state-of-the-art testing facility will enhance its product testing and accreditation capabilities across its brands.What’s New in Publishing 7/29

Vox, Pulitzer Center, and Diversify Photo Team Up for Eyewitness Photojournalism Grant
The grant supports underreported stories told by freelance photojournalists historically underrepresented in the American press.Media Morning Today 7/27