December 23, 2020

Interview with Trusted Media Brands CEO Bonnie Kintzer
Per Kintzer: “[T]he content may look different in the different mediums, but it’s the brand ownership and those multiple touchpoints. It’s all about delivering the content the way the customer wants to consume it.” Mr. Magazine 12/14

Vox Media Receives Google News Initiative Funding for “Language, Please”
Vox Media announced GNI funding for resources to create more inclusive newsrooms to tackle media bias on selecting, reporting, and publishing stories on race, religion, gender, disability, and intersectionality. Vox Media 12/15

Interview with Hearst Magazines President Debi Chirichella
Per Chirichella: “We know that print validates our brands’ authority with our consumers and with our advertisers. And that ultimately strong print supports strong digital growth… And we’re investing in both.” Mr. Magazine 12/20

National Geographic Leads the Way in Instagram ‘Reels’ Followers
According to the Battenhall Instagrams 100 report, National Geographic is the most followed brand with 145.5 million followers. What’s New in Publishing 12/17

Interview with  Meredith National Media Group President, Catherine Levene
Levene on Meredith’s expanding newsstand presence: “We know and believe that print matters. It’s all about what the consumer wants. And the consumer has told us that print matters.” Mr. Magazine 12/17

Condé Nast Unveils New Global Content Strategy
As part of a new global content strategy, CEO Roger Lynch announced leadership changes and structural changes aimed to change how “the creative teams create, share, translate, adapt and distribute content across platforms and formats.” Deadline 12/14

Active Interest Media CEO Andy Clurman
Per Clurman: “[We’re] able to think about th[e] whole galaxy of content and relationships and grow and sustain all of the points of that as opposed to having it heavily skewed toward emphasis on print or emphasis just on digital.” Mr. Magazine 12/21

Vox Media Indicates First-Party Audience Revenue is Nearing Third-Party Revenue
Vox Media’s first-party data platform, Forte, combines different audience touchpoints, including commerce, context, registered users, subscribers, and metadata around creative. AdExchanger 12/16

Condé Nast Campaigns Recognized by Digiday Awards
The trade publication cited Condé Nast’s product launch campaign with Bliss and branding campaign for the 95th anniversary of the ‘New Yorker.’ Digiday 12/08

‘The Atlantic’ Plucks ‘Wired’ Magazine’s Top Editor as Its New C.E.O.
Nicholas Thompson is leaving Condé Nast for the top business job at the venerable publication owned by Laurene Powell Jobs’s Emerson Collective. New York Times 12/13

‘Men’s Health’ Names Happiest Cities in America
The magazine identifiedLincoln, NE as the happiest city with Madison, WI, and Raleigh, NC as runners up.The analysis sourced data from theWorld Well-Being Project, the Trust for Public Land, EPA, American Fitness Index, and County Health Rankings. Men’s Health 12/15, Charlotte Observer 12/15, Lincoln Journal Star 12/15

'GQ' Expands Ecommerce Shop Offerings
The GQ shop has expanded its eCommerce offerings with branded merchandise exclusive to the shop. MediaPost 12/07

‘The Atlantic,’ ‘Wired,’ ‘New Yorker,’ ‘National Geographic’ Among Most Popular Digital Subscription Websites
The magazines were among two dozen English-language news publishers and publications that have collected 100,000 or more digital-only subscriptions. Press Gazette 12/17