Bookmark Us! MPA News Roundup 2020

The MPA News Roundup 2020 has been re-created to provide news and highlights for the magazine media industry. Weekly updates to the newsletter will appear on our website every Thursday afternoon, so that you can stay on top of all the latest industry news.

 

February 6, 2020


COMPANY NEWS…What we are up to

Protocol, New Tech Site from Politico’s Publisher, Is Up and Running
Politico’s publisher launched a new publication focusing solely on the tech space. AdWeek (2/5), Nieman Lab (2/5) and Washingtonian (2/5)

Easyriders Biker Magazine Bought, Relaunched by Pepper Foster
Pepper Foster has new plans to make Easyriders magazine more like “a GQ for bikers.” WWD (2/4)

People Magazine Joins Conversation Platform "Community" As First Media Brand
Meredith Corporation's PEOPLE Magazine is joining Community, a first-of-its-kind conversation platform, serving as the premier media brand to launch on the platform. Meredith Corporation (2/4)

Forbes on Innovation, Audiences, and the Changing Nature of the Business World
Forbes Media Chairman Mike Federle discusses the publications latest innovation Forbes8, how the publication is growing and evolving and they are adapting to a socially aware climate by embracing social responsibility as a company to affect change. FIPP (2/3)

Hearst Autos Launches Luxe Magazine 'R&T' As Companion to 'Road & Track'
Hearst Autos, is launching a luxury, enthusiast lifestyle print magazine called R&T. MediaPost Communications (1/30)


INDUSTRY NEWS…What’s new on the horizon

Publishers, Not Data, Become Focus since Google's Announcement to Squash Third-Party Cookies
Publishers are now becoming more important to advertisers in light of Google’s announcement to stop supporting third party cookies in Chrome. MediaPost Communications (2/5)

Super Bowl TV Ads Drove Online Search, Discovery on Publisher Sites
According to available data, the Super Bowl ads drove traffic not only to information about particular brands, but it publishers also received a welcome uptick in traffic as well. MediaPost Communications (2/3)

Publishers Bullish on Talent, Tech and Growth in 2020
Publishers are poised for growth, according to the results of a Folio survey of industry professionals. Folio (1/30)