Bookmark Us! MPA News Roundup 2020

The MPA News Roundup 2020 has been re-created to provide news and highlights for the magazine media industry. Weekly updates to the newsletter will appear on our website every Thursday afternoon, so that you can stay on top of all the latest industry news.

January 30, 2020

COMPANY NEWS…What we are up to

Meredith Corporation and U.S. Farmers & Ranchers Alliance Partner to Launch Content Platform
Meredith has announced the launch of a new dedicated content platform to cover topics and trends important to the food and agriculture industry as well as consumers. Meredith Corporation (1/28)

Steal This Idea: Winsight’s Restaurant Business Implements “Content Cycles”
The foodservice industry trade magazine is implementing a unified calendar. Folio (1/28)

Bauer to Publish Spring Edition of Walmart's 'Whoa, Wait.'
The Walmart-focused shopping magazine founded by two bloggers will launch on February 2. MediaPost Communications (1/27)

'The New Yorker' Launches Cross-Platform 'Democracy' Series
The New Yorker will explore the future of democracy across its print and online platforms until after the November election. MediaPost Communications (1/27)

Conde Nast Drives Programmatic Ad Growth With Google
In a case study, Condé Nast describes how it boosted revenue from programmatic advertising as part of partnership with Google. MediaPost Communications (1/27)

With a New Mission and Strategy, SourceMedia Relaunches as Arizent
SourceMedia, the publisher of American BankerFinancial PlanningThe Bond Buyer, and others, has rebranded and relaunched as Arirzent. Folio (1/23)

‘Taste of Home’ Closes 2019 Strong With Record-Setting December Performance
Taste of Home, the leading multi-platform producer of food, home cooking and entertaining content, finished strong for 2019. Trusted Media Brands (1/22)

INDUSTRY NEWS…What’s new on the horizon

Publishers are Broadening their Climate Change Coverage with New Products
Publishers continue to bolster their offerings covering environmental and sustainability issues. Digiday (1/30)

Facebook's New Privacy Tool Lets You Manage How You're Tracked Across the Web
Facebook has recently announced its “Off Facebook Activity” tool, which manages how Facebook tracks you across the web. CNET (1/28)

How eCommerce is Becoming a Key Part of Publishers’ Emerging Revenue Strategies
With the growth in eCommerce, some publishers can take advantage of this new revenue stream. Digital Publishing News (1/28)

Why Influencers Are Focusing on the Bigger Picture as Advocates
As the issues humanity faces are so daunting and global in nature, consumers are looking for influencers that really advocate for change and are not just using their celebrity to make money. Adweek - Subscription required (1/24)