Bookmark Us! MPA News Roundup 2020

The MPA News Roundup 2020 has been re-created to provide news and highlights for the magazine media industry. Weekly updates to the newsletter will appear on our website, so that you can stay on top of all the latest industry news.

 

July 13, 2020 

 

INDUSTRY NEWS…What we are up to

 

Why Subscription Publishers Can’t Quit Facebook Ads
Outside of publishers’ own platforms, Facebook is a top driver of subscriptions because of its unrivaled scale, ease of use, and precision targeting making. Digiday 7/6

 

How Commercial Partnerships are Driving Growth After Covid-19

Sam Rosen, SVP of Growth at The Atlantic magazine said: “If anything, having more digital subscribers will assist advertising efforts because it gives advertisers an opportunity to engage with subscribers.” What’s New In Publishing 7/8

 

Meredith, Ad Council Partner To Donate Ad Inventory To Social-Justice Groups

Meredith Corporation is donating $2 million in ad inventory to the Ad Council's campaign “Love Has No Labels” and $500,000 to five organizations working for equality and social justice. MediaPost 7/9


Editors-in-Chief Share Inspirational Insights and Philosophies
Insights from ‘Harvard Business Review,’ ‘Cosmopolitan,’ and ‘Inc.” EICs on how they are managing through the pandemic, and how their leadership decisions align with their brand mission. Folio 7/9

 

Interview with ‘Woman’s Day’ Content Director, Meaghan Murphy

Per Murphy: “We’re definitely finding the ‘Yay’ across all platforms, but the print edition – the images are beautiful and happy and it feels like a big sunshiny hug. Mr. Magazine 7/8