Bookmark Us! MPA News Roundup 2020

The MPA News Roundup 2020 has been re-created to provide news and highlights for the magazine media industry. Weekly updates to the newsletter will appear on our website, so that you can stay on top of all the latest industry news.

 

July 6, 2020 

INDUSTRY NEWS…What we are up to

It’s Reach or Niche for Media Buyers Considering Publishers’ Video Studios
Following the IAB NewFronts this week, media buyers remain divided on whether publishers with video studios should be top of mind when spending their clients’ video advertising budgets. Digiday 6/26

Meredith Launches ‘Reasons for Hope in America’ Campaign
“As we continue to persevere through the C-19 pandemic and address racial inequality and justice in our own communities and throughout the country, we believe this campaign will strike a chord” stated Doug Olson, president of Meredith Magazines.MediaPost 7/2

Reader's Digest Reveals the 50 "Nicest Places in America 2020: United in Kindness"
Reader’s Digest also unveiled a national survey whose results find local unity drives American optimism in tough times. KPVI 7/1Trusted Media Brands 7/1

Active Interest Media Sells Several Magazines to Pocket Outdoor Media
“Combining their personalization platform with their membership strategy felt like a home run for the brands and team members of AIM’s Outdoor, Fitness, and Active Lifestyle divisions,” said Andy Clurman, CEO of Active Interest Media. Folio 6/30

Remembering Milton Glaser
Co-founder of ‘New York’ Magazine and Creator of ‘I❤NY’. New York Magazine 6/29AdAge 6/29

'FOOD & WINE' Classic At Home Virtual Event To Take Place On July 23
Lineup Includes Cooking Demos, Wine Tastings, and Special Appearances Featuring Martha Stewart, Jacques Pépin, Ayesha Curry, Kwame Onwuachi, Stephanie Izard and JJ Johnson Meredith 6/29

Facebook Sees Growing Ad Boycott in Protest Against Handling of Speech
Civil-rights groups have been pushing advertisers to pull spending, citing a failure to halt hate speech and misinformation, as advertisers consider different venues for and inclusivity in their ad-buying strategy. Wall Street Journal 6/30AdAge 6/30Digiday 7/2Folio 6/23

Facebook Changes its News Stories Algorithm to Prioritize Original Reporting
Facebook will be updating the way news stories are ranked in its News Feed to prioritize original reporting and demote stories that aren't transparent about who has written them. Axios 6/30AdWeek 6/30Facebook 6/30

The ‘New York Times’ Pulls Out of Apple News
The ‘New York Times’ said Apple News did not align with its strategy of building direct relationships with paying readers. New York Times 6/30

What Apple’s Privacy Changes Mean for Digital Advertisers
Critics say ad personalization, measurement, and other ways marketers reach consumers could cease to function. AdAge 6/24