Bookmark Us! MPA News Roundup 2020

The MPA News Roundup 2020 has been re-created to provide news and highlights for the magazine media industry. Weekly updates to the newsletter will appear on our website, so that you can stay on top of all the latest industry news.

 

July 20, 2020 

 

INDUSTRY NEWS…What we are up to

 

Radhika Jones on Making ‘Vanity Fair’ More Diverse
The July and August issue will feature the first cover shoot by a Black photographer, Dario Calmese. WWD 7/13

Cosmo Adds Metered Paywall, Membership Program
Members can receive unlimited access to the website, exclusive online content and a members-only newsletter.Folio 7/14

PEOPLE EN ESPAÑOL To Launch Series Of Virtual Events Beginning July 23
The brand, which reaches an audience of almost 17 million, is transforming its live events into fully immersive digital programming to give its national audience a real-life experience. Meredith 7/16

8 Lessons on Running Successful Live Events
Featuring Hearst Live’s Nikke Clare, Head of Events and Client Service. What’s New in Publishing 7/16

‘Atlantic’ Festival Goes Virtual
The September event, which is free to attend for the first time, includes interviews, performances, film screenings, and conversations. MediaPost 7/14

David Ritchie Named CEO of Bonnier
“David’s track record and deep understanding of all facets of the company as former COO and CCO make him the right choice to lead Bonnier Corp. into the future.” Bonnier 7/16

How Publishers are Selling Advertisers on Virtual Events
Product launch events and branded pop-up experiences are no longer an option. Publishers are selling their clients on virtual events instead. Digiday 7/17

The Importance of Sustainability in Publishing
With a legacy emanating from a traditionally paper-based industry, publishers are a pioneering force in more sustainable business practices. Insights from Patrick Riddell, Head of Facilities, Condé Nast. FIPP 7/15

What Has COVID-19 Taught Us About Subscription Strategies
In a COVID world, where advertising spending has been decimated, the need to focus on subscriptions and reader revenue is more important than ever. What’s New in Publishing 7/16

Publishers See Return in Value in Newsletters
Newsletter referral programs have become a steady and cost-effective way of acquiring new subscribers compared to paid acquisitions. Digiday 7/10

Publishers Looking to Grow Ad Revenue Now Have a New Google Hurdle to Deal With
Upcoming change to AdSense requires media owners to more stringently vet advertising partners. AdWeek 7/13MediaPost 7/10

Apple Disrupts Digital Advertising Again
Apple’s SKAdNetwork, launching with the release of iOS 14 in September, is poised to become the way advertisers attribute mobile app installations on iOS devices.AdAge 7/13Digiday 7/14